Manchester United’s 2023/24 Third Kit Embraces What It Means to Be a Red Devil

Manchester United and adidas have just presented their new third kit for the 2023/24 campaign and it celebrates the club’s famed identity — the Red Devil.

As one of the most decorated clubs in domestic — and world — football, Manchester United has an abundance of iconic memories to draw inspiration from. In this latest creation, however, the club has decided to dive into the archives and reference the iconic jersey the squad wore in the 1909 Cup Winning season.

Delivering a new look that strives to stand out on the pitch and in the stands, the new Man U third kit is hit with a crisp “Cloud White” base, providing the perfect backdrop for the new Red Devil emblem to stand out. The shirt is then complemented by the customary adidas Three Stripe branding along each sleeve in white and completed with a red ribbed crew neck collar.

It’s too late to say no.

You’re in. For life. Devils only.#MUFC || @adidasFootball

— Manchester United (@ManUtd) August 8, 2023

Additionally, the launch of this new Manchester United jersey — which celebrates the first time the Red Devil has appeared singularly on the kit — sees adidas work with United on a short film, featuring club legend Roy Keane. The film looks to encapsulate the winning mentality and history of the club, so the enlisting of Keane, Manchester United’s most successful captain, makes perfect sense as he encompasses what it means to be a Red Devil and Manchester United supporter.

You can take a closer look at the new Manchester United third kit above and it is available to shop via the club’s official website now.

In other news, check out the new collection from PLEASURES.