Tune Into MRSTV, the Kitsch News Channel That Captures Martine Rose's Nike Collaboration
Starring Ruby Wax and Amelia Dimoldenberg, as well as a photography campaign featuring England Women’s captain Leah Williamson.
Everyone’s favorite designer, Martine Rose, is back with her latest Nike collaboration, and in true Rose fashion, this season looks to the world of sport and Britain’s love for football once again. For the duo’s campaign, Rose and Nike follow up on their collection teaser (showcased on the United States Women’s national team players earlier this week), tapping the Women’s Super League club Arsenal player and England Women’s national team captain Leah Williamson to front the creative endeavour.
Williamson is almost unrecognizable in her new get-up, with quaffed hair evocative of the 1970s and 1980s. Coupled with a set comprising an elaborate floral arrangement that’s purposefully dated and a backdrop fit for an ’80s tea-time talk show, and this campaign is everything we’ve come to expect from the irreverent, nostalgia-driven designer that is Martine Rose.
As for Williamson’s look, we find her in the fully tailored suit number. Specifically, it comprises a 100% wool made-in-Italy double-breasted blazer with concealed buttons that has a jacquard “M” motif woven within the fabric. The interior is fully lined and branded, and it also sports a Nike Swoosh emblem embroidered on the chest — echoing the matching navy blue pants that are flared at the bottom to let the new versions of the Nike Shox MR4 peak out proudly below.
Ruby Wax, who also stars in the campaign, is seen wearing the same suit and provides a slightly better look at what else comes in the capsule — notably, a pink dress shirt that brings sartorial cues alongside footballing themes.
Wax is seen once again in the MRSTV campaign, a video that also features the likes of Amelia Dimoldenberg, TROY the MAGICIAN, Rachel Yankey, Chris Lockwood, Janice Emms and Jean Elliot of the 1971 “Lost Lionesses’’ and, as the brand puts it, the “budding Subbuteo champion” Ruby Matthews. Here, we find the collection in full, spotlighted in a kitsch video that covers everything from Subbuteo competitions to faux news-sports anchor coverage, synchronized sky diving, egg mayonnaise sandwiches and orange segments.
Speaking on the project and women’s football as a theme, Martine Rose said:
“I felt the women’s team should be presented as the elite athletes they are – and with the same polish and seriousness as the men’s squad. The look needed to be clean, and also not distracting – to focus on the person wearing it. The proportions are still quite compact, neat and sporty feeling, there’s a nod to that with the fabric too. I wanted to design something that felt real and would make the players feel confident and respected.”
Martine Rose’s new Nike collaboration is available to buy via the designer’s website now. It will also drop at various stockists, such as Dover Street Market London. Tune into the campaign above.
In other news, Patta has gone thrifting for FW23.
