Unknown Explores the Streets of London for Latest Summer Drop

Welcoming new tracksuit co-ords, technical shorts, accessories, and more.

Fashion 
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London-based streetwear imprint Unknown has unveiled its latest Summer installment for 2023, and the brand has expanded its garment mainline with various designs and accessories, ones that divert away from its rhinestone-centric details that have garnered mass attention around the UK since the label’s inception.

Unknown just posted its latest campaign on social media, with the collection of images taking a tour around the streets of London. Bringing things closer to home — following previous drops based on the streets of Cairo — Unknown’s new capsule embraces Britishness, along with the unpredictable weather that comes throughout the Summer season.

The collection starts with new technically-inclined cargo shorts, hit with bold red branding across the midriff in a raised-stitch effect. Additionally, new jogging bottom iterations are featured, this time being presented in velour fabrications in an understated pale blue tone, complemented with white tailored detailing.

Further tracksuit co-ords then enter the frame, with another new introduction leaning into a sandy color scheme, laying foundations for more vibrant branding on the jogger’s leg and the back of the corresponding hoodie silhouette. Rounding things off, Unknown welcomes a new ring that takes the shape of the brand’s “U” logo.

You can check out the new collection from Unknown above and it will be available to shop via the brand’s official website from July 2.

In other fashion news, Burberry has presented its new Spring/Summer 2024 collection.

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