Slam Jam and Umbro Seal Long-Term Partnership Plans

The first official collection will launch in Spring/Summer 2024.

Slam Jam Umbro Partnership Plans North America Europe uk lifestyle football London
Slam Jam

Slam Jam and Umbro Seal Long-Term Partnership Plans

The first official collection will launch in Spring/Summer 2024.

Fashion 

Slam Jam and Umbro are continuing to champion the UK and Italy internationally, recently announcing plans to expand their partnership for years to come.

Since its establishment in 1924, Umbro has had football running through its veins and has championed British sports culture from field to street. While the British imprint has collaborated with numerous brands, including Aries, Palace, and Patta, it has selected Slam Jam to take its offerings worldwide.

The duo’s latest collection explored football’s good, bad, and ugly sides through controversy-derived jester hats and inclusive game day merchandise. The transnational collaborative plan seals a long-term partnership beginning in Spring/Summer 2024. Delivered by Slam Jam, the collection will explore Umbro’s UK identity through a historical lens.

While the collection has not been revealed just yet, the alliance will walk hand-in-hand for several seasons to come. Stay tuned for more information coming soon.

In other news, take a look inside Fucking Awesome’s new Seoul flagship and bar.

Read Full Article

What to Read Next

Take a Look at the Winning Designs From Umbro's "Make New" Campaign
Fashion 

Take a Look at the Winning Designs From Umbro's "Make New" Campaign

With the winner, EGOR, grabbing the first-place prize for an intricately designed full-leather fit inspired by racing silhouettes.
By /
Football Goes to the Club In Boiler Room and Umbro's New Collaboration
Fashion 

Football Goes to the Club In Boiler Room and Umbro's New Collaboration

Picturing winning kids celebrating on the dancefloor.
By /
Umbro and Slam Jam Kick off FW23 With All-New "Penalty Culture" Collection
Fashion 

Umbro and Slam Jam Kick off FW23 With All-New "Penalty Culture" Collection

Drawing inspiration from styles seen around football pitches; from hoodies and tracksuits to scarves and Harrington Jackets.
By /
Emerging Artists Take Center Stage In Dr. Martens and SBTV's Music-Led Partnership
Music 

Emerging Artists Take Center Stage In Dr. Martens and SBTV's Music-Led Partnership

Seeing Amaria BB, BERWYN, and Deyaz perform breakout songs in North-West London’s Boot Room.
By /
Spotify Rumored to Launch "Supremium" Subscription Band Later This Year
Music 

Spotify Rumored to Launch "Supremium" Subscription Band Later This Year

The new service plans to offer HiFi audio and expanded audiobook access.
By /
maharishi Merges Eastern and Western Influence for FW23
Fashion 

maharishi Merges Eastern and Western Influence for FW23

Taking inspiration from various forms of military uniform.
By /
Nana Aganovic and Brooke Taylor Appointed as WOOD WOOD Creative Directors
Fashion

Nana Aganovic and Brooke Taylor Appointed as WOOD WOOD Creative Directors

Hoping to push the brand toward a global audience.
By /
Watch Clint419 Explain Corteiz's Meteoric Rise in Rare Interview on the '90s Baby Show'
Fashion 

Watch Clint419 Explain Corteiz's Meteoric Rise in Rare Interview on the '90s Baby Show'

The CRTZ founder takes a trip down memory lane.
By /
Central Cee, Rob49, Lola Brooke and More in 2023 XXL Freshman Class
Music 

Central Cee, Rob49, Lola Brooke and More in 2023 XXL Freshman Class

With Central Cee being the first British artist to be included since Stefflon Don in 2018.
By /
Wales Bonner SS24 Combined an adidas Collaboration With Sartorial Elegance
Fashion 

Wales Bonner SS24 Combined an adidas Collaboration With Sartorial Elegance

Titled “Marathon,” the collection was just that — a well-paced, steady array of spectacles that honoured long-distance runner’s spirit.
By /
Bianca Saunders Taps Farah for an SS24 Collection Inspired by Jamaican Artist Lee "Scratch" Perry
Fashion

Bianca Saunders Taps Farah for an SS24 Collection Inspired by Jamaican Artist Lee "Scratch" Perry

Tapping into Farah’s century-spanning archive to reinterpret traditional menswear silhouettes for today.
By /
Nothing Teases the Launch of Phone (2)
Tech

Nothing Teases the Launch of Phone (2)

The London-based brand is also expanding into the U.S. this time round.
By /
Christopher Kane Is Closing His Namesake Label
Fashion

Christopher Kane Is Closing His Namesake Label

The company has appointed licensed insolvency practitioners to close out operations, according to reports.
By /
Hypebeast Explores the World of Your Friendly Neighborhood Spider-Man
Watches 

Hypebeast Explores the World of Your Friendly Neighborhood Spider-Man

Presented by Audemars Piguet
Kevin Hart, Nour Arida and Loyle Carner star in Audemars Piguet x Marvel “With Great Power” campaign.
More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.