The Nike Roshe Run Is Rumored to Return This Fall
The affordable sneaker that had 2012 in a chokehold might find fandom among the Gen-Z revival crowd.
2012 was an interesting time for fashion. Topman Rihanna T-shirts, ripped skinny jeans, and a pair of Nike Roshe Run sneakers on foot, and you were the epitome of an early 2010’s streetwear kid. Now, per Sole Retriever, the Swoosh is rumored to be bringing back the contentious Roshe Run this fall.
The Nike Roshe Run came to market in 2012, and as quickly as it amassed popularity, it was equally erased promptly from the retail shelves come 2014. While the shoe was loved by many for its affordable price point and simplistic runner style, echoing the attitudes of the more expensive Nike Flyknit Racer that was also hugely popular at the time, it lost its momentum to sneakers like the Ye-approved adidas UltraBOOST. The likes of Four Pins saw the Roshe Run as a meme, likening the pair with “the most swagless homie.”
Needless to say, the very thought of Nike bringing this pair back is enough to give some sneakerheads PTSD. But it could be an apt play on Nike’s behalf, tapping into the Gen-Z mentality of bringing back the very things that make anyone who experienced their formative years in the 2010s squirm.
Stay tuned to Hypebeast for more news about the rumored re-release of the Nike Roshe Run.
Elsewhere, Wales Bonner’s adidas Originals SS23 collection has arrived.
