The UK’s favorite chicken shop dater, Amelia Dimoldenberg, has just been announced as Levi’s latest brand ambassador and the internet personality has made her debut in denim in the brand’s new Spring/Summer 2023 campaign.
Since Dimoldenberg hit the screens with her popular Chicken Shop Date series, her franchise has grown from strength to strength. Launching the show in collaboration with rappers like Aitch, Dave, and AJ Tracey, the show has gone on to welcome world-famous stars such as Ed Sheeran, Jack Harlow, and more.
Dimoldenberg’s credibility and popularity have now been tapped by Levi’s who have dressed the star in celebration of the brand’s 150th anniversary of the 501. The new campaign sees Dimoldenberg merge everyday wardrobe rotators with classic 501 denim, partnered with classic white T-shirts, vibrant Levi shirts, and double-denim combinations.
Speaking about her new partnership with Levi’s, Amelia Dimoldenberg said: “I’m so happy to be partnering with such an iconic brand as Levi’s. As a genuine wearer and fan of the 501 – it’s a dream for me to collaborate with them in celebration of the 150th Anniversary of this jean.”
You can take a closer look at the new campaign from Levi’s above and the full collection is available to shop via the brand’s official website now.
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