Emerging UK Streetwear Brand Hillside to Host Dover Street Market Pop-Up

Open on May 13.

Fashion 
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London-based streetwear label Hillside is returning with another drop, this time applying its technically-focused garments to an exclusive pop-up with Dover Street Market.

Having made its first mark in the world of British streetwear in 2020, Hillside has kept its garment drops relatively low-key. However, as the imprint continues to work with its off-the-cuff and if-you-know-you-know attitude, the brand has curated a loyal following that consistently raids the label’s online store for anything it can get its hands on.

And while recent collections — such as its impressive collaboration with UK artist and designer, Soldier — have gained good traction on social media, this latest collection from Hillside is its most-watched one to date, working in collaboration with one of the world’s favorite retailers to deliver a new line of graphic T-shirts and a new camouflage gorp-core zip-up.

While images of the official pieces are scarce as of yet, this first initial tease introduces a broad color palette that dips into hues of blue, yellow, green, and black. Each T-shirt design also includes a unique graphic, complemented by customary Hillside branding. The main attraction is the new outerwear piece, designed with technically-inclined zippers across the midriff, chest, and lateral pockets.

The exclusive Hillside x Dover Street Market pop-up will be open on May 13 at the London-based DSM store at 18-22 Haymarket, London SW1Y 4DG.

In other fashion news, check out the new collection from Percival.

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