Gucci Takes Its Monogram Trunks to London's Brick Lane for Valigeria Campaign

Building on its luggage-heavy history.

Art 
5,980 Hypes

Gucci has just taken over London’s Brick Lane, with the luxury brand’s hard-shell suitcase covering a space by Old Truman Brewery. Gucci has returned to the city’s Shoreditch neighborhood following its 2021 pop-up to debut new wall art in celebration of its persistent Valigeria campaign.

The travel-forward baggage campaign previously fronted by Ryan Gosling takes inspiration from ’70s traveling aesthetics, growing on Gucci’s roots in accessories. London’s Old Truman Brewery has assumed the shape of a vintage Gucci suitcase painted on the building’s exterior facade. The brand’s “GG” monogram enhances the walls, accompanied by green and red linear decor and gilded Gucci-branded metal clasps.

Take a closer look at Gucci’s new artwork at London’s Old Truman Brewery in the gallery above.

In case you missed it, light up Elton John’s platform boots with cent.ldn’s candle collectibles.

Read Full Article

What to Read Next

Jannik Sinner Proves His Unmatched Tennis Stance In Gucci's "Is a Feeling" Campaign
Fashion

Jannik Sinner Proves His Unmatched Tennis Stance In Gucci's "Is a Feeling" Campaign

Continuing to promote his rule-breaking style with a custom monogram duffle bag.

Jannik Sinner's Custom Gucci Duffle Takes Tennis Gear to Luxury Heights
Fashion

Jannik Sinner's Custom Gucci Duffle Takes Tennis Gear to Luxury Heights

Made in collaboration with tennis brand Head, the bag prioritize performance while lauding Gucci’s longstanding heritage in the sport.

Sabato De Sarno Highlights Menswear's Founding Pillars for Gucci FW24 Campaign
Fashion

Sabato De Sarno Highlights Menswear's Founding Pillars for Gucci FW24 Campaign

Early 2000s icons Clément Chabernaud and George Barnett put a modern spin on the collection.


Gucci Cruise 2025 Was a Love Letter to London
Fashion 

Gucci Cruise 2025 Was a Love Letter to London

Sabato de Sarno’s first destination show shut down the Tate Modern with an ethereal runway that revealed his most striking collection to date.

Light Up Elton John's Platform Boots With cent.ldn's Candle Collectibles
Art 

Light Up Elton John's Platform Boots With cent.ldn's Candle Collectibles

Celebrating the artist’s Yellow Brick Road tour.

Enter Mike Nelson's Dystopian Show 'Extinction Beckons' at Hayward Gallery
Art

Enter Mike Nelson's Dystopian Show 'Extinction Beckons' at Hayward Gallery

The first major retrospective on the acclaimed British artist.

Reuben Dangoor and Heath Kane Unveil New Artworks in Support of British Pubs
Art 

Reuben Dangoor and Heath Kane Unveil New Artworks in Support of British Pubs

As UK pubs continue to struggle amid Britain’s cost of living crisis.

adidas Football Presents New Collection of Women's World Cup Away Jerseys
Fashion

adidas Football Presents New Collection of Women's World Cup Away Jerseys

With each jersey including AEROREADY technology.

MANORS Golf Apparel Relaunches With the Frontier Collection
Fashion

MANORS Golf Apparel Relaunches With the Frontier Collection

A ‘change of course’ for the UK golf brand.


The World's Most Advanced Spatial Audio Event Is Launching in London Next Month
Music 

The World's Most Advanced Spatial Audio Event Is Launching in London Next Month

Hosted by Amsterdam-based 4DSOUND in collaboration with 33-33.

Heinz and Absolut Vodka Debut Gigi Hadid-Inspired Tomato Vodka Pasta Sauce
Food & Beverage 

Heinz and Absolut Vodka Debut Gigi Hadid-Inspired Tomato Vodka Pasta Sauce

Arriving at UK Waitrose locations next month.

As the New Face of Crocs, Chelsea Baller Reece James Continues to Break the Mould
Fashion 

As the New Face of Crocs, Chelsea Baller Reece James Continues to Break the Mould

The England superstar is leading the way for a generation of players expressing themselves off the pitch.

Corteiz’s Stateside Shutdown Was Only a Matter of Time
Footwear 

Corteiz’s Stateside Shutdown Was Only a Matter of Time

With hysteria in full force, Clint proved that Corteiz’s hype is abundant in “ANY CITY.”

Nothing Launches its Latest Wireless Earphones — Ear (2)
Tech & Gadgets

Nothing Launches its Latest Wireless Earphones — Ear (2)

Available now priced at £129.

More ▾