AELIZA Is Exchanging Books for Its New A5 Messenger Bag in London This Saturday
“Donate a book that has inspired you, that might inspire others.”
London-based label AELIZA is hosting a pop-up store that will allow its followers to receive a free bag in exchange for a book.
Traditionally, AELIZA is best known for its regular apparel drops, with new T-shirt iterations being its most often release. However, the brand has recently unveiled a selection of new styles, such as accessories, jackets, and shell suits in moves that have found the label expand its mainline offerings with help from the likes of UK rappers Lord Apex and Vinch.
AELIZA’s latest move is one that stays aligned with its mission statement: “a dialogic study of the autonomous individual.” With this in mind, its soon-to-be-open pop-up event will allow fans to receive a brand-new AELIZA A5 Messenger Bag that is designed with a black foundation and small white typography across the front pocket. Taking to social media, the Aeliza team said: “Donate a book that has inspired you, that might inspire others. Receive our bag in return.”
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The event will take place on March 25 at Reference Point, 2 Arundel St, London WC2R 3DA, from 12:30 p.m. to 6 p.m GMT, with 50 bags being given away on a first come first serve basis, with each person being limited to one bag each.
In other fashion news, take a look at the new Air Max Pulse campaign for Air Max Day.