Loyle Carner and Always Do What You Should Do Reveal Second Collaborative Capsule
Available to shop from tonight [October 12].
Emerging British streetwear brand Always Do What You Should Do has connected with UK rap star Loyle Carner for a collaborative capsule, making this the second time the pair have linked up following the release of Carner’s critically-acclaimed third studio album, hugo, which came out at the back-end of last year.
Last time around the pair created an apparel line that focused on bright graphics across a slew of T-shirts, tracksuits, and even a mini chess board. Now, the duo has curated an all-new tracksuit design, merging the recognizable motifs from Always with Carner’s latest album name.
And while plenty of rappers in the UK opt for the clothing with the highest price points, Carner insists that he steers toward quality, which is what Always Do What You Should Do has prided itself on since its inception. In an interview with Hypebeast last year, Carner cited Always as one of his favorite brands in the UK, labelling the as an “affordable brand with high quality.”
This has been encapsulated in the duo’s collaboration, with the heavy-set tracksuit design being complemented by a bold hugo logo across the front. Always Do What You Should Do’s customary motifs can also be spotted on the leg of the corresponding bottoms and the back of the hoodie.
You can take a closer look at the new Loyle Carner x Always Do What You Should Do collaboration above and it’ll be available to shop via Loyle Carner’s official website from October 12 at 6 p.m. BST.
In other fashion news, check out the new collection from Represent’s 247 range.
