Loyle Carner and Always Do What You Should Do Reveal Second Collaborative Capsule

Available to shop from tonight [October 12].

Fashion 
17,654 Hypes

Emerging British streetwear brand Always Do What You Should Do has connected with UK rap star Loyle Carner for a collaborative capsule, making this the second time the pair have linked up following the release of Carner’s critically-acclaimed third studio album, hugo, which came out at the back-end of last year.

Last time around the pair created an apparel line that focused on bright graphics across a slew of T-shirts, tracksuits, and even a mini chess board. Now, the duo has curated an all-new tracksuit design, merging the recognizable motifs from Always with Carner’s latest album name. 

And while plenty of rappers in the UK opt for the clothing with the highest price points, Carner insists that he steers toward quality, which is what Always Do What You Should Do has prided itself on since its inception. In an interview with Hypebeast last year, Carner cited Always as one of his favorite brands in the UK, labelling the as an “affordable brand with high quality.”

This has been encapsulated in the duo’s collaboration, with the heavy-set tracksuit design being complemented by a bold hugo logo across the front. Always Do What You Should Do’s customary motifs can also be spotted on the leg of the corresponding bottoms and the back of the hoodie.  

You can take a closer look at the new Loyle Carner x Always Do What You Should Do collaboration above and it’ll be available to shop via Loyle Carner’s official website from October 12 at 6 p.m. BST.

In other fashion news, check out the new collection from Represent’s 247 range.

Read Full Article

What to Read Next

Take an Official Look at the Always Do What You Should Do x adidas Superstar Collaboration
Footwear 

Take an Official Look at the Always Do What You Should Do x adidas Superstar Collaboration

Highlighting Always’ journey from the beaches of New Zealand to the streets of London.

Always Do What You Should Do Announces Upcoming adidas Collaboration
Footwear 

Always Do What You Should Do Announces Upcoming adidas Collaboration

With further updates expected to come soon.

Metro Boomin and Future Deliver Expansive Second Joint Album 'WE STILL DON'T TRUST YOU'
Music

Metro Boomin and Future Deliver Expansive Second Joint Album 'WE STILL DON'T TRUST YOU'

With guest features from The Weeknd, J. Cole and more.


Maison Margiela and Gentle Monster Reveal Latest Eyewear Collaboration Campaign
Fashion

Maison Margiela and Gentle Monster Reveal Latest Eyewear Collaboration Campaign

Donning Margiela’s Co-Ed SS24 collection.

JW Anderson Drops Special-Edition Pigeon Clutch by Anthea Hamilton
Fashion 

JW Anderson Drops Special-Edition Pigeon Clutch by Anthea Hamilton

Featuring hydro-dipped artwork that makes each bag unique.

The Hypeart Guide to Frieze London 2023
Art

The Hypeart Guide to Frieze London 2023

The global art fair celebrates 20 years at its flagship location with the most international iteration to date.

Miu Miu Takes the Throne as World's Hottest Brand and Ferragamo Enters the Race In Q3 2023
Fashion 

Miu Miu Takes the Throne as World's Hottest Brand and Ferragamo Enters the Race In Q3 2023

Jonathan Anderson’s LOEWE is pushed into second place, seeing Bottega Veneta, Saint Laurent, and Moncler climb further up the list.

Emerging Artists Take Center Stage In Dr. Martens and SBTV's Music-Led Partnership
Music 

Emerging Artists Take Center Stage In Dr. Martens and SBTV's Music-Led Partnership

Seeing Amaria BB, BERWYN, and Deyaz perform breakout songs in North-West London’s Boot Room.

Take a Look at the Winning Designs From Umbro's "Make New" Campaign
Fashion 

Take a Look at the Winning Designs From Umbro's "Make New" Campaign

With the winner, EGOR, grabbing the first-place prize for an intricately designed full-leather fit inspired by racing silhouettes.


Nike x Spotify Announce Make Moves Fund on World Mental Health Day
Music

Nike x Spotify Announce Make Moves Fund on World Mental Health Day

Enlisting British girl group FLO to front the campaign.

Hypebeast Visits: Jordss and the Places That Keep Her Grounded with size? and The North Face
Fashion 

Hypebeast Visits: Jordss and the Places That Keep Her Grounded with size? and The North Face

Presented by size?
The DJ/producer discusses creativity, overcoming the unthinkable, and the importance of taking a break.

Feng Chen Wang's Fourth UGG Collaboration Is High In the Sky
Fashion 

Feng Chen Wang's Fourth UGG Collaboration Is High In the Sky

UGG’s Tasman silhouette arrives in black and cream colorways with removable panels for a two-in-one design.

Dior Enlists BTS' Jimin for Spring 2024 Campaign
Fashion 

Dior Enlists BTS' Jimin for Spring 2024 Campaign

The South Korean artist embraces blooming springtime in Kim Jones’ new collection.

HOUSE OF ERRORS Reveals First Expansive FW23 Collection of the Year
Fashion 

HOUSE OF ERRORS Reveals First Expansive FW23 Collection of the Year

Featuring new hoodies, jeans, T-shirts, “Joggaz,” and more.

More ▾