Take a Look Inside HOKA's New London-Based Flagship Store

Offering brand experiences such as yoga classes, wellness services, equipment repair, local events, and runs.

Footwear 
23,582 Hypes

HOKA has just opened the doors to its first-ever retail location in Europe, heading to Shaftesbury Capital’s Covent Garden, London.

The 1750 sq. ft store unveils the brand’s new design concept for the first time, blending modern design with natural elements that encapsulate the brand’s heritage. Additionally, the store’s interior will feature interactive displays that tap into HOKA’s ethos of joyful movement and commitment to activity and motion for all.

Featuring a dedicated community area on the lower ground floors, HOKA will offer an innovative brand experience for consumers, allowing them to immerse themselves in the brand and connect with HOKA ambassadors, elite athletes, and product experts. In this space, HOKA will offer yoga classes, wellness services, equipment repair, local events and runs, educational talks, workshops, and panel discussions.

This lineup of activities kicks off with the launch of the HOKA run club, which aims to bring people together over their shared love of movement. Encouraging runners of all abilities to join, guests can also test the latest HOKA shoes, meet HOKA athletes and experts, and also enjoy live music whilst taking home customized gifts.

You can take a closer look inside HOKA’s new London flagship store above and it’s open now at 2-3 James Street, Covent Garden, London, WC2E 8BH.

In other footwear news, check out Drake’s latest NOCTA sneaker.

Read Full Article
Text By
Share this article

What to Read Next

HOKA's Mafate THREE2 Arrives in a “Hot Sauce / Earthenware” Colorway
Footwear

HOKA's Mafate THREE2 Arrives in a “Hot Sauce / Earthenware” Colorway

Selling out fast.

A Look Inside Samsung UK’s Skatewalk Event at London Flip Park Pop-up
Events

A Look Inside Samsung UK’s Skatewalk Event at London Flip Park Pop-up

Presented by Samsung
Showcasing Joshua Samuels, Salon Skateboards, Teef Machine and other streetwear brands.

Exclusive Pieces Dropping at the New Palace Seoul Flagship Store
Fashion

Exclusive Pieces Dropping at the New Palace Seoul Flagship Store

Expanding to the vibrant streets of Apgujeong.


Rolex Experiences Further Delays on Its New London Flagship
Watches

Rolex Experiences Further Delays on Its New London Flagship

Now delayed until 2025.

Adobe Doubles Down on AI with Over 100 New Features Announced
Tech & Gadgets

Adobe Doubles Down on AI with Over 100 New Features Announced

We caught up with Scott Belsky, Adobe’s Chief Strategy Officer, for a conversation on the convergence of creativity and technology.

Eton Pays Tribute to The Beatles With New Shirting Capsule
Fashion

Eton Pays Tribute to The Beatles With New Shirting Capsule

Nodding to memorable moments across the brand’s history-making discography with artistic graphics and referential motifs.

Clarks Presents an Inspiring Manifesto for the World Ahead
Footwear 

Clarks Presents an Inspiring Manifesto for the World Ahead

Presented by Clarks
Hypebeast delves into the brand’s latest campaign fronted by community changemakers Nile Rodgers and Beabadoobee.

Baracuta Celebrates the Original Harrington Jacket Loved by Manchester Subcultures in 85th Anniversary Book
Fashion 

Baracuta Celebrates the Original Harrington Jacket Loved by Manchester Subcultures in 85th Anniversary Book

Presented by Baracuta
Discover how the brand’s G9 silhouette became a hallmark of identity in the U.K city.

Danny Boyle's New Live Show 'Free Your Mind' Brings 'The Matrix' to Manchester
Entertainment 

Danny Boyle's New Live Show 'Free Your Mind' Brings 'The Matrix' to Manchester

Coming as a “dramatic retelling” of the classic 1999-released sci-fi film through dance, music, and visual effects.


The Junya Watanabe MAN x Palace Cordura Nylon Jacket Is Available for Pre-Order
Fashion 

The Junya Watanabe MAN x Palace Cordura Nylon Jacket Is Available for Pre-Order

The runway-debuted garment can be yours for $2,000 USD.

Get the Kettle On In Time For Palace and Wedgwood's New Collaboration
Fashion 

Get the Kettle On In Time For Palace and Wedgwood's New Collaboration

One sugar or two?

Arsenal Midfielder Mohamed Elneny Launches London-Based Football Academy
Sports 

Arsenal Midfielder Mohamed Elneny Launches London-Based Football Academy

Looking to nurture young football talent for those between the ages of 16 to 25.

Liam Gallagher Announces Official Dates for His 'Definitely Maybe' Tour
Music 

Liam Gallagher Announces Official Dates for His 'Definitely Maybe' Tour

“I wouldn’t be anywhere without it and neither would you, so let’s celebrate together LG x.”

Memorabilia Brand Club Legacyz Collaborates With Raphaël Varane for Limited-Edition Product Range
Sports 

Memorabilia Brand Club Legacyz Collaborates With Raphaël Varane for Limited-Edition Product Range

Featuring 500 fine art prints, as well as three versions of the Club Legacyz icons: Gold Edition, Holographic Edition, and Blue Edition.

More ▾