Beats by Dre Enlist Erling Haaland and LeBron James for New "The King & The Viking" Campaign

With Haaland joining the Beats team as an official brand ambassador.

Tech & Gadgets 
5,928 Hypes

Beats by Dre has just presented a brand-new campaign titled “The King & The Viking,” featuring NBA champion LeBron James and Manchester City striker Erling Haaland, who has just joined the Beats team as an official brand ambassador.

The campaign comes with a short film, which features a plot exploring the pressures that come with the need to exceed expectations as an athlete. Additionally, the concept of family and legacy are key themes in the film, too, with Savannah James and former Manchester City baller and father of Haaland, Alfie, sharing compelling words of wisdom to their loved ones — encouraging them to silence doubt and allow pressure to fuel their respective fights.

“I’m excited to join the Beats family, a brand that has long been a part of my pre-match routine as an athlete,” Erling Haaland said. “Family is important to me, and this campaign and partnership really speak to that.”

Beats’ James family legacy also continues with its new campaign, as LeBron’s wife, Savannah, and their two children, Bryce and Zhurim join the roster in the brand’s first-ever family signing.

Commenting on the launch of Beats’ new campaign, LeBron James said: “It’s a pretty special thing to see how this partnership has grown with our family over the years. It’s a blessing for me to share the stage with them, and with a brand that’s been part of our lives since we started this journey. Family means everything to me!”

You can check out the new Beats by Dre “The King & The Viking” campaign above and the featured Beats Studio Pro and Beats Studio Buds are available to shop via the official Beats website now.

In other news, India has announced plans to build its own space station.

Read Full Article

What to Read Next

Mark Leckey Uncovers the Dark Side of the Coast in His New Exhibition ‘In The Offing’
Art 

Mark Leckey Uncovers the Dark Side of the Coast in His New Exhibition ‘In The Offing’

Presented by Turner Contemporary
The artist discusses childhood inspiration, commissioning musicians from NTS and how he brought two worlds together in the exclusive interview with Hypebeast.

Barbour and Palace's Collaboration Gives Your Furry Friend a Trim
Fashion 

Barbour and Palace's Collaboration Gives Your Furry Friend a Trim

Bringing automated camouflage to the Bedale jacket, Dom Quilted Jacket, Fly Fishing Vest, and a dog-ready waxed cotton coat.

Gabriel Moses Announces the Release of His First-Ever Monograph
Art 

Gabriel Moses Announces the Release of His First-Ever Monograph

Taking a deep-dive into Moses’ life as an artist.

Everything Dropping at Palace This Week
Fashion 

Everything Dropping at Palace This Week

Featuring fuzzy hoodies, insulating headgear, and more.

notwoways Embrace Evolution With the '90s-Inspired Formula "Matter"
Footwear 

notwoways Embrace Evolution With the '90s-Inspired Formula "Matter"

Featuring black nubuck uppers that keep comfort at the fore.


Sampha On Embracing Fear, Fatherhood and The Beauty of Life With 'Lahai'
Music 

Sampha On Embracing Fear, Fatherhood and The Beauty of Life With 'Lahai'

Six years after ‘Process’, Sampha takes flight with his familial, full-circle follow-up.

Octi and Story mfg. Debut Ornamented and Recycled Collaboration
Fashion 

Octi and Story mfg. Debut Ornamented and Recycled Collaboration

Delivering paneled jackets and necklaces grounded in fluidity.

London’s Design Museum Examines the History of the Skateboard
Design

London’s Design Museum Examines the History of the Skateboard

“From Californian hills to British car parks, today the skateboard’s presence is ingrained in our everyday.”

British Tourists Could Face a Ban From Ibiza for Anti-Social Behavior
Music 

British Tourists Could Face a Ban From Ibiza for Anti-Social Behavior

As per the local governments in the Mediterranean archipelago, which includes Majorca and Ibiza.

Burberry Imprints on Shanghai In City-Wide Takeover
Fashion 

Burberry Imprints on Shanghai In City-Wide Takeover

“Burberry Rose” will envelop the Chinese city in branded pop-ups and interactive experiences.

More ▾