Burberry’s "B:Mine" Campaign Celebrates Valentines Day’s Moments of Embrace

With Valentines Day creeping around the corner, Burberry wants us to celebrate the occasion in style with its brand-new collection and campaign.

Quickly following up on its Landscapes series — where the British fashion house curated a selection of natural artworks in partnership with its creative community — Burberry’s latest campaign, that is entitled “B:MINE,” celebrates intimacy and embracement.

Throughout the campaign, real-life couples are captured expressing their moments of embrace, while each couple is also dressed in a selection of Burberry gifts — such as bags, shoes, and accessories — all of which are coated in a “Dusty Pink” and “Oat Beige” color scheme. For example, jacquard-woven cashmere and printed silk scarves are included and they feature the classic Burberry Check pattern, overlaid with a Horseferry graphic and an illustrated cherry blossom design.

Furthermore, hand-drawn designs are also applied, standing as a unique Burberry map that outlines the British Isles and the creatures that lie beneath the water’s surface.

Additionally, leather bags have also been included in the campaign along with a selection of wallets and card holders — all with detailed and quilted stitching. Highlights come in the form of the TB bag, coated in leather and also complemented with a Thomas Burberry Monogram. What’s more, is that the collection also comes with a new Freya tote, Pocket, and Note bag, all designed with red two-tone color palettes.

Rounding things off, the collection highlights new footwear iterations. Leading the pack, a new version of the Classic sneaker has been introduced. This has been crafted with a quilted leather upper that sits atop a new lightweight sole. Alongside this, another sneaker — designed with a much chunkier silhouette — is introduced with a suede upper and embossed Burberry branding. Finally, flat sandals and point-toe pumps come alongside low and stiletto heels in pink.

You can have a closer look at the new “B:MINE” campaign above and it is available on the official Burberry website now.

In other fashion news, check out the AIREI Fall/Winter 2023 collection.