Earlier in the year, Samuel Ross’ A-COLD-WALL* enlisted U.K. rapper Lancey Foux to front its new Geo Formula collaboration with Converse. Now, the musician has just unleashed a new campaign video for the collaborative capsule with A-COLD-WALL*.
To celebrate the launch, the rising UK rapper – who sold-out two tours of the USA in 2022 – hosted his very own meet-and-greet in the depths of East London. The campaign was a celebration of the new A-COLD-WALL* x Converse collaboration, which arrived in colorways of “Volt/Black Beauty” and “Lily White/Poppy Seed”.
Foux was captured wearing the chunky shoe in and amongst the huge crowd that met him at Pudding Mill Lane station, after the musician revealed the location after asking fans to RSVP via a link on his stories.
Over 100 fans arrived at the station and Lancey spent over an hour interacting with his fans from his car. In the process, the rapper gave away a number of the new shoes and some personal merchandise as a small thank you for the support he has received over the last 12 months.