Nothing to Launch Its First-Ever Store in London
Arriving before Christmas.
![Nothing retail location before christmas UK london store ear stick carl pei phone 1 supreme release opening info](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F02%2Fnothings-first-physical-store-london-opening-info-00001.jpg?cbr=1&q=90)
![Nothing retail location before christmas UK london store ear stick carl pei phone 1 supreme release opening info](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F02%2FPR_STORE_COUNTDOWN_1920x1080-scaled-1.jpg?cbr=1&q=90)
![Nothing retail location before christmas UK london store ear stick carl pei phone 1 supreme release opening info](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F02%2Fnothing-first-retail-store-opening-lodnon-news-info-001.jpg?cbr=1&q=90)
![Nothing retail location before christmas UK london store ear stick carl pei phone 1 supreme release opening info](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F02%2Fnothing-first-retail-store-opening-lodnon-news-info-tw.jpg?cbr=1&q=90)
![Nothing retail location before christmas UK london store ear stick carl pei phone 1 supreme release opening info](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F02%2Fnothing-first-retail-store-opening-lodnon-news-info-000.jpg?cbr=1&q=90)
With the Nothing Ear (1) released just over a year ago and the Nothing Phone (1) debuting recently in July, Nothing is now prepping its third offering, the $99 USD Nothing Ear (stick) set to launch on November 4. Around the same time as the latest release, Nothing is set to launch its first physical retail location on 4 Peter Street in London’s Soho neighborhood — down the road from stores such as Supreme. Arriving sometime before Christmas, the store is said to be designed as a boutique rather than a typical tech store, inspired by the iconic Olivetti stores in Italy and part of founder Carl Pei‘s vision of establishing a futuristic, fashion-forward consumer tech brand.
“Opening our first store in the UK is a huge milestone for Nothing. Following the successful launch of Ear (1) and Phone (1), it’s the perfect time to shake things up again and offer our community a space where they can engage with each other and our products. To do this in our home market, in the heart of Soho — the home of innovative design — makes perfect sense,” said Nothing GM Ryan Latham in a press release.
Mimicking the strategy of footwear drops, the first visitors to the stores will have a chance to buy 100 serialized Ear (stick)s, receive free merch including T-shirts and sweaters, and purchase all three items from the Nothing product lineup. Stay tuned for more details regarding exact dates and store designs soon.
Nothing
4 Peter Street,
London W1F 0AD,
United Kingdom
Elsewhere in tech, Apple iPhone 15 Ultra will reportedly be made of titanium.