Kiko Kostadinov and Hysteric Glamour's Debut Collaboration is Simply Unmissable
Featuring a three-way collaboration with ASICS.
Building a bridge across the Atlantic Ocean, London-based label Kiko Kostadinov and Japan’s Hysteric Glamour are uniting for an electrifying collaboration that merges both brands’ eccentric styles into a graphic-heavy range.
Following teasers shared by Kostadinov in September, the duo has crafted a range of womenswear garments that see a mash-up of designs from both parties. Denim zip-up workwear jackets are delivered in “Dust Pink” and “Blue Star” tones and splattered with branded graphics, including embellished Cobra snakes, female faces, and brand names in various quirky fonts. Matching denim bottoms are layered atop mini skirts, while knitted mock neck tanks are enriched with linear rainbow patterns and jumbo-sized “H” insignia.
Ideal for the wintertime, hefty pullovers don spirited perimeters and are adorned with co-branded illustrations at the chest and back, alongside loving HG motifs on the sleeves. The pairing has also produced split-cut long-sleeve tees stamped with further branded decorations.
Finally, Kiko Kostadinov and Hysteric Glamour join forces with ASICS for a three-way sneaker collaboration. The hiking-inspired silhouette arrives in two colorways and features a printed textile base and an open midfoot parting. Weaved lacing systems are placed atop a velcro strap with enlarged ASICS branding, while collaborative logos hit the heel counters, all layered on wavy midsoles and geometric rubber outsoles.
Take a closer look at the collaboration in the gallery above. It will be available on October 28 via Hysteric Glamour online and at select retail locations. Prices for the apparel collection range from ¥44,000 YEN (approximately $297 USD) to ¥132,000 YEN (approximately $893 USD). Prices for the footwear are ¥29,700 YEN (approximately $200 USD).
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