新任創意總監 Peter Do 執掌 Helmut Lang 2024 春夏大秀正式登場
品牌嶄新篇章。
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Peter Do 於 2018 年創立個人同名品牌,以現代主義打造充滿個人色彩的剪裁輪廓,成功在短短兩年內擠身紐約時裝周 New York Fashion Week 官方大秀日程,如今他以 Helmut Lang 新任創意總監之名帶來個人首場執掌大秀。
「沒有人比 Helmut Lang 更大膽、明確地體現激進思維,能夠受託開啓新篇章我深感榮幸,很期待從其中學習,繼續創造充滿活力和想像力的服裝,進而啓發人們在表露個性方面的更多可能性。」Peter Do 在過去聲明中表示 Helmut Lang 是他主要的靈感繆思,本次 2024 春夏大秀以「Born to Go」為名開啟品牌嶄新篇章。
Helmut Lang 過去曾經利用計程車的廣告版位作為品牌宣傳的手法,Peter Do 本次使用相同方式為大秀進行曝光以表致敬,並將黃色元素打造為大秀主題配色,如汽車安全帶般地覆蓋模特兒的胸前與皮帶處,此外亦加入粉色成為搶眼的第二配色選項。剪裁輪廓部分,保持 Helmut Lang 標誌性的中性極簡主義,打造多款西裝設計,Peter Do 於深厚的歷史品牌底蘊中探索,並加入個人專屬的前衛美學與現代服裝之功能性,最終再透過「Your car was my first room」與「Our clothes on the floor like stepped-on flowers」等標語宣揚創作精神。
讀者們不妨觀賞上方大秀圖輯,並期待 Peter Do 與 Helmut Lang 的可期未來。
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