Ferrari 史上首回時裝大秀系列正式登場
義大利超跑車商正式進軍時尚界。
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Ferrari 正式發表首回時裝系列宣告踏足時尚圈,品牌特地選址義大利 Maranello 舉辦此回大秀,將工廠組裝零部件的流水線轉化為模特的伸展台,致力將其造車傳統互相結合。而系列也由曾任職於 Dolce & Gabbana、Giorgio Armani、Pal Zileri 的創意總監 Rocco Iannone 操刀設計,透過數款男女皆宜的中性品項,在秀上提供多達 52 種的造型搭配。
而提到設計理念,Rocco Iannone 自然從 Ferrari 超過半世紀的歷史中挖掘靈感,除了紅、黃、黑等標誌性的經典配色運用之外,融入賽車競速傳統的一系列丹寧套裝、經典風衣、Formula 1 圖樣服裝、連衣裙、賽車夾克等品項皆相當有看頭,在圍巾、襪子與腰帶等配飾中也能看到 Ferrari 標誌性元素現身,同時更找來 Ray-Ban、Puma 等合作夥伴提供墨鏡、球鞋完善整體造型。
Rocco Iannone 也特別指出,他相當希望能夠擴大 Ferrari 的支持者族群,尤其是年輕一代及女性。Ferrari 首席品牌多樣化總監 Nicola Boari 則提到「時尚是吸引更多受眾並使品牌與人們生活風格連結的好方式,但產品的品質自然也得符合我們的價值觀。」有興趣的讀者不妨即刻瀏覽藝廊,查看本次 Ferrari 時裝秀的完整樣貌。
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