全新 Heron Preston for Calvin Klein 形象廣告正式登場
找來 Kaia Gerber、 Lil Uzi Vert、Stevie Williams 等知名藝術家共同演繹。
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-1.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-2.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-3.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-4.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-5.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-6.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-7.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-8.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-9.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-10.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-11.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-12.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-13.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-14.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-15.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-16.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-17.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-18.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-19.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-20.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-21.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-22.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-23.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-24.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-25.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-26.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-27.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-28.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-29.jpg?cbr=1&q=90)
![全新 Heron Preston for Calvin Klein 形象廣告正式登場](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2021%2F04%2Fheron-preston-calvin-klein-underwear-collection-lil-uzi-vert-nas-campaign-30.jpg?cbr=1&q=90)
早前就陸續有設計師 Heron Preston 出任 Calvin Klein 創意總監等消息發佈,稍早也終於正式推出 Heron Preston for Calvin Klein 系列,依循著極簡主義、自由不羈的核心精神,並專注於最基本、不可或缺的 Underwear 不斷的精益求精進而擴展至各項商品,透過融匯品牌的簡約美學完整體現出放蕩不羈的設計脈絡。
Heron Preston for Calvin Klein 系列強調自我表達勝於性別,並關注對體型和自我認同的多元包容,當中純白 T-Shirt 袖下內側注入襠片細節、或是搭載立體羅紋和拷克縫線收邊,藉此打造 3D 視覺效果,加上簡約的剪裁結構製成,精準的展現功能性與工作服飾的經典元素,還有內外側皆利用特殊品牌徽標點綴加以彰顯身份,完善的重新運用現代美學視角演繹出精煉的本質。
值得注意的還有整體發展過程中皆對環境意識及永續製程相當重視,對於 Preston 及 Calvin Klein 來說都是至關重要的元素,進而將所有層面都納入考量,使用原色丹寧來節省水資源、大量使用有機及再生材質,以及選用無塑料包裝等,形象廣告也找來 Preston 生活的朋友和生命中啟發他靈感的人物包括 Nas、Stevie Williams、Jordan Alexander 、Kaia Gerber 等人來表現未經修飾年輕洋溢的精神,自然的瞬間捕捉真實的個性,展現服裝生命力的與品牌文化完整呼應。
全球首席商品營運長 Jacob Jordan 認為這種型態的合作是推動品牌的全新方式並認為:「我們想和擁有不同視野和創意觀點的人士一起共事,透過他們的眼光或和品牌合作過的經驗,講述屬於 Calvin Klein 的品牌故事,本系列是為品牌注入新氣象的第一步,使我們與文化及創意的連結更緊密,亦是建立雙向的夥伴關係的關鍵,藉由這種方式使得我們得以譜出單靠我們自己所無法訴說的故事。」
Heron Preston for Calvin Klein 系列現已登陸品牌線上商店,價格落在 $36 至 $298 美元不等,有興趣的讀者不妨前往了解詳細消息。
在 Instagram 查看這則貼文
訂閱 HYPEBEAST 電子報,定期獲得最新潮流情報和優惠,亦可關注以下相關報導: