不只是球鞋— Nike 攜手心理醫師打造全新鞋款「In My Feels」
能幫助人們的球鞋。
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Nike 的「We are Cultivator」計畫持續進行中,今回便再度回到兩大科技 Air Max 與 Nike React 的融合。這次 Nike 找來心理醫師 Liz Beecroft 攜手打造這雙全新鞋款。名為「In My Feels」的全新 Nike Air Max 270 React Premium 以單純清爽的白色與象徵心理意識的萊姆綠呈現,附上扭曲的 Nike Swoosh,想要傳遞一種「心理創傷復原並不是線性」的心理學概念,並在鞋舌上以花卉圖案搭配「Have a Nice Day」標語,提醒每個人要樂觀的過每一天。
「我的目標是要讓每一個人知道只要是人都會有情緒,不需要自己一人壓抑,去感受自己的情緒是件很正確的事。」Liz Beecroft 說道。
此鞋款目前已在 Nike 的官方網站發售,售價為 $180 美元,而部分受益也將捐贈至 American Foundation of Suicide Prevention,有興趣的各位不妨多加留意,亦可關注 Nike By Levi’s 丹寧布 Air Force 1 球鞋聯乘企劃登場。