American Apparel 重新回歸推出「Back To Basics」宣傳廣告
並強調身體意象、包容性和多元化的重要性。
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-16.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-17.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-02.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-03.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-04.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-05.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-06.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-07.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-08.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-09.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-10.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-11.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-12.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-13.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-14.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-15.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-18.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-19.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-20.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-21.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-22.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-23.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-24.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-25.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-26.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-27.jpg?cbr=1&q=90)
![American Apparel 重新回歸推出「Back To Basics」宣傳廣告](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F04%2Famerican-apparel-re-launches-with-back-to-basics-campaign-28.jpg?cbr=1&q=90)
2017 年對於 American Apparel 來說絕對是跌宕起伏的一年,繼年初品牌被 Gildan 收購後,其美國境內的所有店舖也隨之關閉。經過一段時間的調整後,American Apparel 正式宣布強勢回歸。名為「Back to Basics」的宣傳大片體現了 American Apparel 對經久不衰基本款的一向重視和關注,AA 也將會繼續推出品牌過去最炙手可熱的單品,如撞色 T-Shirt、中性帽衫和 Fisherman 套頭衫等。
American Apparel 品牌創辦人 Dov Charney 雖已於 2015 年被公司辭退,但對其不當行為的指控一直為品牌帶來了不少的困擾和麻煩。為了標誌一個全新的開始,AA 選擇的新標語表現出了對身體意象、包容性和多元化前所未有的重視。他們的新理念在此次宣傳過程中也有所體現,比如在拍攝中選擇了通過社交媒體招募到的背景更多元化的模特。品牌已於 4 月 24 日全面回歸,且為我們帶來了全新的網頁體驗。