Tim Cook 親自道出 iPhone 7 銷量下滑原因

早前 Apple 便公開了其公司的盈利報告，當中有着不及理想的結果，儘管 Apple 已設法增加收入和利潤，但有關 iPhone 的季度銷量則從去年同期的 5,190 萬部下滑至 5,070 萬部。而 Tim Cook 很迅速提出了品牌第二季度盈利報告太低的原因，原來便是網絡上種種有關新 iPhone / iPhone 8 的傳言，在過去三個月令 iPhone 的銷量出現停滯不前的跡象，而當中最受影響的國家便是中國，連這個本身在他們文化上是受歡迎的產品都頓時受阻。

When I back up from China, what I see is the Mac business grew 20 percent. You know, this is extraordinary. The Watch grew nicely. Services is just on a tear there. Chinese developers have really done a great job of delivering apps that people really want there. And so there’s a whole set of things that’s going well.

We didn’t grow in China, but we did remarkably better than we did over the second half of last year, which is what we expected, and it’s what we delivered. And we feel that we’ll do even better this quarter.

從來人言可畏，想不到現在連流言也足以影響 Apple 的銷情，大家都期待新產品而把推出將近一年的 iPhone 7 拒諸於門外。