聚焦運動特性-adidas Athletics 紐約發佈活動現場回顧
純白 ZNE (Zero Negative Energy) Hoodie 成為最大亮點。
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adidas 日前於紐約舉辦 adidas Athletics 運動休閒系列發佈會。adidas Training 設計副總裁 Rob Lee 和 adidas Training 北美分部副總裁 Kate Ridley 表示,Athletics 系列是爲縮減專業運動産品和球類運動産品距離而特別研發的,且品牌德國總部和北美總部都擁有 Athletics 系列專門的産品設計、開發和銷售團隊。比如當晚最大的主角 ZNE (Zero Negative Energy) Hoodie,便由傳統賽前外套改良而來,其中龐大的帽子可以幫助運動員隔絕旁邊的視覺及聽覺幹擾;拉鏈口袋的設計便於放置隨身物品;而帽衫內部標簽則印有鼓勵運動員的標語,幫助他們更好的聚焦於比賽本身。除此之外,活動現場還請來包括 NBA 球星 Andrew Wiggins 和 Joakim Noah,網球明星 Coco Shilin 和女子百米金牌獲得者 Tori Bowie 到場助陣,而知名音樂人 Metro Boomin 和 Fetty Wap 的表演則將現場氣氛推向高潮。
據悉新款 ZNE Hoodie 將於 9 月 7 日在 adidas 門店和線上店舖購得,盡請期待。