走進世界最具實驗性的購物商場-Siam Discovery
感受前所未有的購物體驗。
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作為曼谷中心地帶的購物商城,Siam Discovery 是全世界第一個有著全新營銷理念的零售產業,並以增加與消費者的互動,從而徹底改變大家對傳統購物商城的印象。Siam Discovery 不經擁有著日本著名設計工作室 Nendo 所打造的前衛面貌,其中內部精品店和限定商品更是令人印象深刻。
在上一期的 HBTV 中,我們跟隨來自盆景工作室 Quest Terrarium 的 Tim Wong 在 Siam Discovery 重新開幕前,提前探索了這個獨一無二的購物天堂。隨著商場的正式開幕,我們再度帶領大家與之深入接觸,領略其中更多的奧妙。
整個 Siam Discovery 擁有 400,000 平方呎的空間,總共有 8 個樓層可供大家購物活動,其中包裹了打印空間,顧客可利用印刷工具、3D 打印機、刺繡工具來打造自己的定製版作品。除此之外,在商場中心區域還設立了先進科技元素-「My IG Wall」,顧客可以將個人 Instagram 帳戶中分享到佈滿牆面的電子顯示屏中,把虛擬社交媒體帶到現實生活中來。
同時,通過 Siam Discovery 中的「Interactive Creative Lab」,顧客能夠通過零售裝置,參與到視頻製作,感受前所未有的互動體驗。最後,在商場 4 樓還有現場音樂播放室 Play Lab 和高科技展示區,給我們這次探索之旅留下了深刻的印象。Siam Discovery 讓人耳目一新的同時,也代表著全世界零售業的新起點。
除了觀賞以上圖集外,身在曼谷的朋友不妨親自前往一探究竟。
Siam Discovery
Rama I Rd
Pathum Wan
Bangkok 10330
Thailand
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