互動時裝體驗-AMERICAN RAG CIE 2016 Interactive Lookbook
以生動體驗取代冰冷的時裝硬照,值得欣賞。
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2016%2F03%2Famerican-rag-cie-2016-spring-summer-interactive-lookbook-011.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2016%2F03%2Famerican-rag-cie-2016-spring-summer-interactive-lookbook-02.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2016%2F03%2Famerican-rag-cie-2016-spring-summer-interactive-lookbook-03.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2016%2F03%2Famerican-rag-cie-2016-spring-summer-interactive-lookbook-04.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2016%2F03%2Famerican-rag-cie-2016-spring-summer-interactive-lookbook-05.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2016%2F03%2Famerican-rag-cie-2016-spring-summer-interactive-lookbook-06.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2016%2F03%2Famerican-rag-cie-2016-spring-summer-interactive-lookbook-07.jpg?cbr=1&q=90)
各個品牌皆會在季初以攝影或影片形式,用心製作新作造型,但手法卻未見新鮮,然而時尚名所 AMERICAN RAG CIE 最近在官方網站發佈的 Interactive Lookbook,則混合了攝影、影片兩種基礎,配合用家的介面體驗作互動。製作單位形容在智能電話主導年紀,訊息表達及傳遞已經能像 Snapchat 一樣方便,也許在造型目錄上也能夠作出相應改善,如 AMERICAN RAG CIE 主打的夏日氣息新品,在動態的畫面下就能讓讀者感受到服裝的質感及重量,而非冷冰冰的照片。有興趣的朋友,可點擊這裡體驗 AMERICAN RAG CIE 的 Interactive Lookbook。