Roc Nation 2015 春夏系列
Jay Z 聯手自己在 Marcy Projects 的「發小」Emory Jones 推出了 Roc Nation 首個服飾系列。從之前只是印有「紙飛機」Logo
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2015%2F06%2Froc-nation-unveils-apparel-line-with-designs-by-former-billionaire-boys-club-designer-21.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2015%2F06%2Froc-nation-unveils-apparel-line-with-designs-by-former-billionaire-boys-club-designer-25.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2015%2F06%2Froc-nation-unveils-apparel-line-with-designs-by-former-billionaire-boys-club-designer-27.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2015%2F06%2Froc-nation-unveils-apparel-line-with-designs-by-former-billionaire-boys-club-designer-28.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2015%2F06%2Froc-nation-unveils-apparel-line-with-designs-by-former-billionaire-boys-club-designer-29.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2015%2F06%2Froc-nation-unveils-apparel-line-with-designs-by-former-billionaire-boys-club-designer-40.jpg?cbr=1&q=90)
![](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2015%2F06%2Froc-nation-unveils-apparel-line-with-designs-by-former-billionaire-boys-club-designer-41.jpg?cbr=1&q=90)
Jay Z 聯手自己在 Marcy Projects 的「發小」Emory Jones 推出了 Roc Nation 首個服飾系列。從之前只是印有「紙飛機」Logo 的帽款到現在包括上裝、下裝在內的全系產品線,Emory 可謂其背後的掌舵者。在接受 GQ 的採訪中,Emory 這樣解釋到設計理念:「我們只是想把自己目前的生活方式、風格展現出來。我不是一個追隨潮流的人,所以此系服飾在設計方面更多是以 Lifestyle 為出發點。我不想拿 Roc Nation 的名字當作賣點,而是希望用產品本身吸引消費者購買。」從左方 Lookbook 中可以看到,Roc Nation 2015 春夏系列以功能性運動風格為主導,包括短袖帽衫、Sweat 長褲、運動短褲都充分詮釋了 Emory 的設計理念。感興趣的朋友可以前去 Roc Nation 線上店舖購買。