直擊 New Balance 東京 NB110 #REINVENT 發表會
2016 春夏系列預演。
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2016 年是 New Balance 110 周年的大日子,「NB110」周年紀念活動隨即展開,日前,品牌以「#REINVENT」為核心理念,在東京舉行了 BETA NIGHT 週年盛會,為「NB110」拉開序幕。此外品牌更於涉谷區的 BANK GALLERY 舉行的 #REINVENT 發表會,率先預覽即將登場的 2016 春夏系列。
NB110 會場以「ALWAYS IN BETA」作為概念,展示出來年的重點鞋款,當中包括 996、574、580 等經典款式,而在新季度中品牌將以全新製鞋技術和科技把這些經典重新製作,結合上 FRESH FOAM 中底技術、無縫鞋身製作等強化元素,展示出新季「REENGINEERED」和「DECONSTRUCTED」兩大概念。此外,更有品牌日本方面,TOKYO DESIGN STUDIO 所主導的 Lifestyle 系列。最後 New Balance 全球項目主管 Tetsuya Shono 與 New Balance 設計總管 Shugo Moritani 更親身到場為傳媒解說 110 週年新品的設計概念。HYPEBEAST 編輯部找來了兩位大人物深入對談,密切留意我們日後的報道。