Dwayne "The Rock" Johnson 正式簽約 Under Armour

Dwayne “The Rock” Johnson 日前正式簽約 Under Armour，成為品牌代言人。這位擁有摔角運動員背景的演員其實早在《Fast & Furious》等電影中就穿著品牌服飾出鏡，雙方的聯手可以說是意料之中。此外，對於 Under Armour 方面，簽約 The Rock 預示著品牌將要在代言人方面向非動員人選發展。隨著 HBO 大劇《Ballers》第一季熱映，The Rock 如在第二季中穿著 Under Armour 拍攝，無疑會增大品牌在流行文化中的影響力。而 Under Armour 是否會為其推出個人簽名產品線，也同樣讓業界期待不已。

IT’S OFFICIAL. The Rock/Under Armour partnership has been years in the making and we’re proud and pumped to have it come to fruition. The goal is to bring you innovative and bad ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room. #WereJustGettingStarted #UnderArmourFamily #HardestWorkersInTheRoom #ChaseYourGreatness #IWill

A photo posted by therock (@therock) on Oct 22, 2015 at 1:19pm PDT