The HUNDREDS 專訪 MADE Kids 創始人- 談論兒童時尚產業發展

作為第一個完全致力於兒童服裝設計的街頭時尚品牌，MADE Kids 自 2013 年底成立以來受到了業界的極高關注度，其目前為止所推出的兩個系列在市場上都引起了極大反響。作為品牌創始人的 Andrew Guzman、Pedro Tuma 和 Louie Esquibel，稱 MADE Kids 為「兒童時尚產業的 Rap 音樂」（the rap music of children’s fashion)，意在表明品牌是此領域的先鋒者和開拓者，無疑會引領一股街頭童裝的新潮流；並證明融合街頭藝術美學與高端時尚的服飾不只是青少年和成年人的專利，兒童也可以完美駕馭。近日，The Hundreds 專訪了 MADE Kids 三位創始人，與其談論起成立 MADE Kids 的時間意義以及品牌的未來發展。有興趣的朋友可以點擊此處瀏覽完整採訪內容。

Is there a reason why you guys only go up to a size 10, rather than all the way through a 16?
Pedro Tuma: We feel like when kids get to a certain age, when they’re about in middle school, they want to be in high school. They want to be wearing the older kids’ clothes because they can kind of fit into them. What we’re doing is for the parents who want their kids to look dope [before they get to that age].

Can you talk a bit about timing in fashion?
Pedro Tuma: A lot of things in life are about timing; coming out at the right time. And I think for some reason, right now it’s the right time for kids. And the reason I say that – it’s weird – the emails that we get, the response that we’ve been getting, the collaborations that we’re working on. Everyone wants a piece of this right now and it wasn’t like this when we first started. It’s been probably this year where it’s like, “Okay, it’s being accepted by a lot more people.”

What’s something that’s overlooked when it comes to MADE Kids?
Andrew Guzman: Honestly, I think it’s the attention to detail that we put into everything. We really care, we get the fact that in the kids’ market there are nuances that we don’t have with an adult market. Like for kids you have to have – the print has to be certain quality because the kids will get sick by it. The standard stuff we’ve covered. But the attention to detail that we go into to making sure that the thing fits right. Making sure that everything we put out is merchandised the right way. The thought we put behind everything is extensive.