His first clip has over 800,000 views.
The design label is effectively locked under Ye’s contracts with GAP and adidas.
Amidst a flurry of since-deleted Instagram posts by Ye, previous Tommy Hilfiger design collaborator, Romeo Hunte, wore the now famous archival rugby to Hilfiger’s SS23 show.
Alongside his selection for “song of the year.”
With Creative Direction by Betsy Johnson and photography from Kristina Nagel.