Can Lonzo Ball and the Big Baller Brand Transform the Signature Sneaker Market as We Know It?
Sports

Can Lonzo Ball and the Big Baller Brand Transform the Signature Sneaker Market as We Know It?

With Nike, adidas and UA refusing LaVar’s terms, Big Baller Brand has assumed full existential tailspin before it could even take off.
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Under Armour Just Signed UCLA to the Biggest Shoe & Apparel Deal in NCAA History
Sports

Under Armour Just Signed UCLA to the Biggest Shoe & Apparel Deal in NCAA History

A 15-year deal worth $280 million USD to be exact.
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Diddy Was Arrested Yesterday for Assault With a Deadly Weapon
Music 

Diddy Was Arrested Yesterday for Assault With a Deadly Weapon

Apparently, Diddy took it to his son Justin’s campus with a bone to pick with the young man’s
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Watch Lil B's Legendary Lecture at UCLA
Music 

Watch Lil B's Legendary Lecture at UCLA

Kanye West may have caused a bit of buzz this weekend for delivering a lecture at Los Angeles Trade
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Lil B to Do a Lecture at UCLA This Week
Music 

Lil B to Do a Lecture at UCLA This Week

More history is being made, thanks to the Based One. Lil B has announced via Instagram that he will
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Miguel Atwood Ferguson Ensemble featuring Pharoahe Monch - Shine
Music 

Miguel Atwood Ferguson Ensemble featuring Pharoahe Monch - Shine

UCLA’s JazzReggae Festival, the largest student-run music festival in the United States, hits this
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