The deal will see Girard-Perregaux branding on Aston Martin’s first works Formula 1 team in 60 years.
The new partnership will take in watches, Formula E, golf, tennis and esports.
Organizers confirm the 38-brand digital show will be followed by physical event in Shanghai.
From Biden’s blue Datejust to Bush’s Timex Easy Reader.
Mere days after signing on with Louis Vuitton.