Stephane Ashpool

Basketball enthusiast and fashion designer Stephane Ashpool is the founder of Parisian streetwear label Pigalle. Born in Paris, Ashpool was raised in the gritty red-light district of Pigalle, and began playing basketball within the Pain O ChoKolat collective, which became known for throwing roadblock parties. He went on to study Cultural Mediation at the Sorbonne, before co-founding creative agency Vida9 with his mother -- Doushka Langhofer, a classically-trained Belgradian dancer and choreographer -- where they produced shows for the likes of Rick Owens, Dior and Nike. The designer launched his shop Pigalle in October 2008 with a bank loan of €50,000 EUR, and then the clothing label in June 2009, with his mother supporting him in a managerial role. There, he began defining its style by basketball influences and sports-related attire and making a name for Parisian streetwear for its highly coveted and long-running collaborations with Nike. Opening a second store in 2012 and the first Pigalle Basketball boutique with a connected basketball court in 2014, Ashpool was nominated for the 2015 ANDAM awards and voiced ambitions to steer Pigalle away from streetwear and more towards high fashion in the future.

Nigel Sylvester Bikes Through London & Paris In Latest 'GO' Video
Sports

Nigel Sylvester Bikes Through London & Paris In Latest 'GO' Video

Complete with cameos from Places + Faces, Stéphane Ashpool, London’s Chicken Connoisseur, Timothy Weah of PSG and more.

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.

Take a Backstage Look at Pigalle's Fall/Winter 2018 Ballet Performance
Fashion 

Take a Backstage Look at Pigalle's Fall/Winter 2018 Ballet Performance

Graceful moves and plentiful patterns.

Pigalle Teams With Photographer Paul Rousteau on a Vibrant Editorial Campaign
Fashion

Pigalle Teams With Photographer Paul Rousteau on a Vibrant Editorial Campaign

Bridging fashion, photography and art.

Pigalle Teases Upcoming Casio G-SHOCK Collaboration
Watches

Pigalle Teases Upcoming Casio G-SHOCK Collaboration

A collaboration inspired by Japanese culture.

Stéphane Ashpool Takes Pigalle's Vibrant Youth Movement to Tokyo
Fashion 

Stéphane Ashpool Takes Pigalle's Vibrant Youth Movement to Tokyo

For his latest collaboration with NikeLab.

Pigalle's Latest Basketball Court Design Is as Eclectic as Is Colorful
Design

Pigalle's Latest Basketball Court Design Is as Eclectic as Is Colorful

Steady hits of purple, navy and yellow.

The Pigalle x NikeLab Summer 2017 Collection Pays Tribute to the Golden Era of Basketball
Fashion

The Pigalle x NikeLab Summer 2017 Collection Pays Tribute to the Golden Era of Basketball

’90s tonal eye-candy for the court.

Stéphane Ashpool Announces New Pigalle x Missoni Collaboration
Fashion

Stéphane Ashpool Announces New Pigalle x Missoni Collaboration

Ashpool’s Parisian imprint meets the French knitwear experts.

Pigalle's 2017 Spring/Summer Show Was a Picturesque Wedding
Fashion

Pigalle's 2017 Spring/Summer Show Was a Picturesque Wedding

Stéphane Ashpool ties the knot in true Parisian style.

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