hype cog
Raf Simons

Raf Simons

Raf Simons is the eponymous label of Raf Simons, a Belgian fashion designer founded in 1995. The label began with a menswear line shown primarily through presentations or videos. The brand solidifying the label’s aesthetic inspired by rebellious youth culture, fused with traditional menswear. Simons held his first runway show for the label in 1997. Simons temporarily shut down his label in March 2000 to recoup, only relaunching in Fall/Winter 2001 after striking a new deal with Belgian manufacturer Gysemans Clothing Industry. Often referencing music and the youth, Simons’ creations for his namesake label have yielded critical acclaim, garnering him the Swiss Textiles Award in 2003 with €100,000 EUR in material benefits. In October 2004, the company underwent a restructure that saw a new distribution deal, and then a pivotal collection for fall/winter 2005 that saw the brand let go of its youth aesthetic and embrace wholly shapes and forms, creating the renowned silhouette mastery that Raf Simons is known for. In 2005, a lower-priced diffusion line Raf by Raf Simons was launched, which was renamed Raf Simons 1995 in 2011. By 2008, the first two standalone Raf Simons stores were opened in Tokyo and Osaka.

12 Product Drops You Don’t Want to Miss This Week
Will Cowboy Boots Be Fall's Biggest Footwear Trend?
Dover Street Market Launches Exclusive Raf Simons Pieces
Raf Simons' Reinvigorated Calvin Klein Gets Misty-Eyed in New Editorial
Raf's Calvin Klein 2018 Spring/Summer Show Taps Cowboy Boots, Americana & Horror Films
The Sharpest Streetsnaps From Prague Fashion Week 2018
032c Reveals Red 'DIY Branding Kit #2 Tape' Accessory
12 Product Drops You Don't Want to Miss This Week
When Fashion Imitates Art: Part Two
Calvin Klein 205W39NYC Unveils Its Underwear Collection

2011

Raf Simons 1995 replaces Raf by Raf Simons and features a homeware collection

2009

First advertising campaign debuts, shot by Willy Vanderperre

2005

Raf by Raf Simons (lower price point collection line) is launched

2004

Raf Simons goes through company restructuring with a distribution deal with Futurenet (Europe and USA) and Mitsui (Asia), followed by a license agreement with Futurepresent (joint-venture of Futurenet and Mitsui Italia)

2003

Simons receives the Swiss Textiles Award, receiving material benefits at the value of 100,000 euros

2000

The Spring/Summer collection takes inspiration from MENSA students and the Gabba youth subculture
Company shuts down after Raf Simons takes a sabbatical following his Fall/Winter 2000 collection

1997

Debuts first runway show in Paris

1995

First collection, Fall/Winter 1995, features two street models in a video presentation
Raf Simons launches his eponymous brand under the encouragement of the fashion department head at Antwerp Royal Academy, Linda Loppa
 
HYPES is a real time popularity metric informing readers of what is trending