PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
Website puma.com
PUMA Pays Tribute to 80's Style With Breakdance Cities Pack
Footwear

PUMA Pays Tribute to 80's Style With Breakdance Cities Pack

4 cities receive unique Suede colorways.
3,248 Hypes 6 Comments

KICKS LAB. Issues Luxurious Made-in-Japan PUMA Clyde
Footwear

KICKS LAB. Issues Luxurious Made-in-Japan PUMA Clyde

A limited edition update of the classic silhouette.
1,614 Hypes 0 Comments

WHIZ LIMITED and mita sneakers Reunite for a PUMA Suede Ignite
Footwear

WHIZ LIMITED and mita sneakers Reunite for a PUMA Suede Ignite

One more collab before the year ends.
1,712 Hypes 3 Comments

Manhattan Portage & PUMA Deliver a Fresh Clyde Capsule
Footwear

Manhattan Portage & PUMA Deliver a Fresh Clyde Capsule

Geared towards the modern city dweller.
2,021 Hypes 2 Comments

Top 10 Fashion Collaborations of 2017
Fashion 

Top 10 Fashion Collaborations of 2017

When regular collections don’t cut it.
41,175 Hypes 11 Comments

Vintage PUMA Suede Model Resurfaces With Old-School Sneakerheads in Mind
Footwear

Vintage PUMA Suede Model Resurfaces With Old-School Sneakerheads in Mind

Part of the “MIJ (Made in Japan) Collectors” line.
4,954 Hypes 0 Comments


Yassine Saidi Shows off 1/1 BAPE x PUMA Basket Classic
Footwear

Yassine Saidi Shows off 1/1 BAPE x PUMA Basket Classic

Never-before-seen.
18,186 Hypes 0 Comments

An Off-White™ Exclusive & 9 Other Key European Drops This Week
Fashion

An Off-White™ Exclusive & 9 Other Key European Drops This Week

Including new bits from ALYX, Patta and J.W.Anderson
11,033 Hypes 0 Comments

Get Fresh Company and PUMA Team up for Two Functional Tsugi Kori Kicks
Footwear

Get Fresh Company and PUMA Team up for Two Functional Tsugi Kori Kicks

Cool colorways for the colder months.
2,907 Hypes 0 Comments

Footpatrol Reveals Japanese-Inspired PUMA TSUGI Shinsei Collaboration
Footwear

Footpatrol Reveals Japanese-Inspired PUMA TSUGI Shinsei Collaboration

A premium upgrade in “Olive” and “Birch.”
5,727 Hypes 0 Comments

More ▾

2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler