PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

atmos and Staple Give the PUMA Suede a "Crow & Pigeon" Makeover
Footwear

atmos and Staple Give the PUMA Suede a "Crow & Pigeon" Makeover

Centered around an iridescent Formstripe, the design celebrates NYC and Tokyo street culture.

PUMA Looks to the Terraces With Mallorca OG
Footwear

PUMA Looks to the Terraces With Mallorca OG

Dressed in either navy and yellow or light blue and orange.

Neymar Jr. and Puma Officially Unveil the "Creativity" Collection
Footwear

Neymar Jr. and Puma Officially Unveil the "Creativity" Collection

Paris Saint-Germain’s star forward introduces the FUTURE Z 1.1 Creativity football boot alongside a bespoke jersey, shorts, training accessories and off-pitch apparel.

Nicole McLaughlin Raffles Upcycled Puma Sports Bras
Fashion

Nicole McLaughlin Raffles Upcycled Puma Sports Bras

Promoting gender equality in sports.

Oi Polloi Spotlights PUMA's 1970 Delphin in Latest Lookbook
Footwear

Oi Polloi Spotlights PUMA's 1970 Delphin in Latest Lookbook

Set for an updated release later this month.

KidSuper and PUMA Reunite for Second Football-Inspired Collection
Fashion

KidSuper and PUMA Reunite for Second Football-Inspired Collection

With a campaign shot on Palmeiras, founder Colm Dillane’s favorite club.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, KITH, Nike and more.

PUMA Partners With Nicole McLaughlin for Jacket Made of Goalkeeper Gloves
Fashion

PUMA Partners With Nicole McLaughlin for Jacket Made of Goalkeeper Gloves

Kicking off an ongoing collaboration highlighting the potential of upcycling.

NemeN Looks to Motorsport and Military Wear for PUMA Collaboration
Fashion

NemeN Looks to Motorsport and Military Wear for PUMA Collaboration

Founder Leonardo Fasolo explains the design process behind the capsule.

PUMA's Latest Suede Release Packs a Monochromatic Punch
Footwear

PUMA's Latest Suede Release Packs a Monochromatic Punch

The sleek silhouette is available today in “Barbados Cherry-Gold”, “Elektro Blue-Gold” and “Byzantium-Gold.”

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