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S.E.H Kelly prides itself on producing timeless garments in conjunction with local
The ageless craft of body art aids in paving the way for many of its modern day practitioners to expand their creative mind and explore various art forms. Although some may take to tattooing as a means to fund their struggling art career, once
establish their search for a new form of expression continues. Early on Cali-bred creative NORM found solace in the Bay Area streets tagging vacant walls with his signature style and love for urban culture. Aided through the support of the AWR/
MSK crew and a growing network of colleagues from his emerging tattoo vocation, NORM raised through the ranks of notable graffiti artists turning his eye once again to the world of fine art. With a dedicated and passionate work ethic rarely
seen, his trademark street art, precise calligraphy and analytical portrayal of the female form have been praised in galleries around the globe earning him worldwide acclaim. In his latest undertaking, NORM has entered the realm of machine artistry
crafting his own line of intricate, signature tattoo machines. Advancing our introspecting PROCESS series, the multifaceted craftsman allows us to document the evolution behind fabricating one of these renowned tools in his Los Angeles studio and
tattoo shop, Will Rise.
With almost a century of experience in hat making, New Era has been at the forefront in manufacturing some of the world’s most celebrated caps to date. Improving on its products year after year while setting industry benchmarks, New Era has become a household name. Known throughout the professional sports realm, whether it be the MLB, NBA or NHL, New Era’s versatile 59FIFTY cap — also known as the fitted — has graced the heads of athletes and celebrities alike and has garnered attention for its work with Marvel Comics, DC Comics, and a host of heavy streetwear brands. Despite its simplicity of design and relatively unchanged silhouette, a surprising amount of work goes into the crafting of each cap. In this PROCESS we take closer look into the meticulous 22-step journey that a single 59FIFTY cap must go through from raw material to finished product — a process that utilizes the eyes and hands of 22 dedicated and loyal employees who together share a single dedication to quality and craftsmanship.
House of Billiam prides themselves on making one article of clothing flawlessly well, and that is
New York lifestyle menswear label Outlier is a rare breed — a domestic operation from top to bottom and start to finish that takes immense pride in creating timeless style and function for the modern, active man. Today, HYPEBEAST PROCESS takes you behind the curtain of Outlier’s Manhattan workshop for an exclusive glimpse at how much care and attention goes into a pair of the 3 Way Shorts — a popular short which owes much of its versatility to an intelligent construction from Schoeller Doubleweave Twill fabric. And beyond the physical construction of the garment itself, we also get a look at the actual size of the label’s operation, along with a bit of insight on what it takes to keep this proud American label innovating and running smoothly.
Handsome Coffee Roasters recently gave us a detailed tour of their headquarters in the Arts District of downtown Los Angeles. The sleek Scandinavian interior, courtesy of WoodSmithe, combines hardcore utility with minimalist design to provide accessible hospitality and uncompromising product quality to the coffee-drinking masses. The caffeine maestros kindly explained their tricked out facilities and ancient craft, expounding on the loving process to brew that perfectly blended cup of coffee. From the delivery of the beans to that Handsome coffee, here’s a clear view of how they do it–without nonfat or low-fat dairy choices, sweeteners, WiFi or tea.
It’s quite possible that you are familiar with the Quintin Co. brand without even knowing it. Founded in 2009, the Los Angeles-based headwear manufacturer has experienced rapid growth in its three year existence having firmly solidified both its own in-house brand while simultaneously playing headwear tailor and manufacturer to a wide range of the industry’s most well-respected and recognized streetwear giants. Amidst the inundation of snapback hats these days, QuintinCo. has always managed to separate itself from the pack by keeping a close focus on not only the final aesthetics of each of its products, but also paying strict attention to the details during each step within the creative progression. For our latest PROCESS feature, Quintin Co. invited our Senior Editor Luis Ruano for a visit to the factory in which the production takes place, to hand select the textiles, colors and individual elements for a special make-up custom hat. For the feature, the team mints a custom all-black-everything 6-panel snapback hat, featuring a melton wool crown, cordura visor, croc leather top panel and suede under visor, capped off by an orange plastic clasp offering just enough contrast.
Having been perfecting the notes and infusions of its all-natural taste for many years, our latest PROCESS focuses on Chambord Vodka as one of the quintessential ingredients to a new mixer aptly titled, “The Chambord Vodka Mixer.”
The versatile necktie has been a must-have among menswear staples for decades. Since the emergence of “Casual Friday,” and later the lifesaving “business casual” dress code, the necktie is no longer limited to the office as more and more men continue to experiment with its decorative nature, incorporating their own personal style and preference of dress.
A chain stitch is a double lock stitch named after its resemblance to the links of a chain. It was the stitch of choice used to hem jeans because of its strength combined with flexibility, allowing for the natural movement of denim.
