Primitive

Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.

Primitive "Bloom" Pack for PacSun
Fashion

Primitive "Bloom" Pack for PacSun

The skate brand presents an exclusive range of streetwear apparel for the American retailer.

Primitive 2015 Fall/Winter Lookbook
Fashion

Primitive 2015 Fall/Winter Lookbook

Inspired by classic American varsity and sports, Primitive’s new collection celebrates friendly competition.

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"
Footwear

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"

Paul Rodriguez and longtime sponsor Nike SB team up to celebrate the rider’s Primitive shop.

Primitive 2015 Summer Illustrated Editorial
Fashion

Primitive 2015 Summer Illustrated Editorial

Primitive Apparel’s 2015 summer collection is presented in an illustrated editorial done by the

Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph
Watches

Primitive x Nixon 2015 Spring/Summer 51-30 Chronograph

Paul Rodriguez has a lengthy relationship with California-based brand Nixon, with the craft watch

Primitive 2015 Spring Delivery 2 Lookbook
Fashion

Primitive 2015 Spring Delivery 2 Lookbook

Paul Rodriguez-headed Primitive returns with another range of street- and skate-ready garments for

Primitive x CLSC "Morning After Pack"
Fashion

Primitive x CLSC "Morning After Pack"

Primitive joins CA-based street label CLSC to present the “Morning After Pack.” Embodying all the

Primitive 2014 Fall/Winter "Support The Independents" Lookbook
Fashion

Primitive 2014 Fall/Winter "Support The Independents" Lookbook

Itself a representative of the kind of entrepreneurial spirit that defines the streetwear landscape

Primitive 2014 Holiday Lookbook
Fashion

Primitive 2014 Holiday Lookbook

Primitive links up with the likes of Willie T, Jeffrey Woodings, and Calum Best as it heads to

Primitive 2014 Fall/Winter Collection
Fashion

Primitive 2014 Fall/Winter Collection

Based in California, Paul Rodriguez’s Primitive imprint has been gaining steam recently with its

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