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PHENOMENON was founded in 2004 by Takeshi Osumi, also known as Big-O in Japanese rap music circles.
Despite being known primarily as a streetwear label, Harajuku-based PHENOMENON has been veering in
Having presented runway images back in March, today we offer a look at honeyee’s editorial
Japanese retailer Isetan Shinjuku has invited some of the most prominent labels in the country to
Musical influences of the ’60s and ’70s factor heavily into PHENOMENON and its Fall/Winter 2012
Continuing the advance of its extensive list of collaborations, BLACK SENSE MARKET aligns with
This new release from Japanese brand PHENOMENON for 2012 spring/summer arrives via a leather
Forward-thinking Japanese labels PHENOMENON and YOSHiKO CREATiON PARiS get together to present a
Coinciding with the release of a capsule collection between record label Sound Pellegrino and
Coinciding with the release of a capsule collection between record label Sound Pellegrino and
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