Paul Rodriguez

Paul “P-Rod” Rodriguez Jr. is a professional street skateboarder and actor, and is the co-owner and co-founder of skate brand Primitive Skateboarding. Born to actor and comedian Paul Rodriguez Sr., Rodriguez received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. Quickly rising through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002. In early 2013, Rodriguez helped skateboarder Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before going on to launch his own skateboard deck company, Primitive Skateboarding in June 2014. During this time he also launched his eighth signature shoe with Nike. Rodriguez eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately. After seeing the success of the decks’ sale, Rodriguez partnered with Andy Netkin, founder of skatewear apparel brand Primitive Apparel, and together they conceived the idea for Primitive Skateboards as part of the Primitive business. On April 10, 2014, Rodriguez launched skateboard brand Primitive Skateboarding with Rodriguez as the president of the company and Netkin as the CEO. Rodriguez has stated his idea for the brand initially began in 2012. Since June 2014, Rodriguez has been the investor and owner of a number of skateboard brands: skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.

Two New Colorways of Nike SB's P-Rod 10 Surface Online
Footwear

Two New Colorways of Nike SB's P-Rod 10 Surface Online

The tenth iteration of Rodriguez’s signature shoe receives a two-tone upgrade.

Eric Koston, Paul Rodriguez & the Primitive Skate Team Link up to Play 'Skate or Dice!'
Sports

Eric Koston, Paul Rodriguez & the Primitive Skate Team Link up to Play 'Skate or Dice!'

Watch the legends break the bank.

P-Rod Explains How a Short Mexican Kid From LA Joined Nike's Most Elite Club
Sports

P-Rod Explains How a Short Mexican Kid From LA Joined Nike's Most Elite Club

Paul also talks about working with Kobe, the future faces of skating, the Olympics and more.

Paul Rodriguez Officially Joins the 10 Signature Shoes Club With Special Edition Colorways
Footwear

Paul Rodriguez Officially Joins the 10 Signature Shoes Club With Special Edition Colorways

Only 10 of each colorway.

Paul Rodriguez Designs Special Edition Primitive Skateboarding Optimus Prime Transformer
Design

Paul Rodriguez Designs Special Edition Primitive Skateboarding Optimus Prime Transformer

Optimus Prime is ready to shred.

Paul Rodriguez Is Inducted Into Nike's 10 Signature Shoes Club, Welcomed by Kobe Bryant
Footwear

Paul Rodriguez Is Inducted Into Nike's 10 Signature Shoes Club, Welcomed by Kobe Bryant

An achievement by a very elite group of athletes.

Paul Rodriguez to Live out His Sports Fantasies in New Series 'Can I Hang?'
Entertainment

Paul Rodriguez to Live out His Sports Fantasies in New Series 'Can I Hang?'

P-Rod trains with the likes of an Olympic gold medalist, a UFC champion, and an NFL draft prospect.

Nike SB Releases a Snowy White Colorway of the P-Rod 9 Elite
Footwear

Nike SB Releases a Snowy White Colorway of the P-Rod 9 Elite

Topped off with an icy blue outsole.

Paul Rodriguez Jr. Set to Star in NBC Comedy Series
Entertainment

Paul Rodriguez Jr. Set to Star in NBC Comedy Series

Alongside his dad and Cheech Marin.

Paul Rodriguez Explains How He Got Sponsored With a Little Help From Then-Skater Van Styles
Sports

Paul Rodriguez Explains How He Got Sponsored With a Little Help From Then-Skater Van Styles

Way before Nike SB.

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