As many Americans attempt to endure the sub-zero temperatures currently sweeping the nation, Nike
Lee Holman is the Vice President of Apparel Design for NIKE, Inc., driving the apparel design
With the Nike Tech Pack now in stores, we thought we would give our readers a closer look at the
Having previously teased the fleece addition to their Sportswear line with a video lookbook, Nike
Upon the creation of the Nike Tech Pack, we felt that this was a clear and concise direction for Nike as they set to incorporate their leading technology into their lifestyle apparel. The revolutionary steps Nike has taken with the Tech Pack can in reality be applied over numerous mediums as we see the 2008 spring/summer collection focus on lightweight and short-sleeved offerings. The theme pays tribute to the theme of “Day and Night”, incorporating night landscapes and howling coyotes. The end product is a highly engineered garment suited for the difficulties anybody will face on their day to day adventures. Their range of apparel includes the Firefly Packable jacket, Firefly Lightweight Bonded Windrunner, Firefly Messenger short and Coyote tee and polo. Each piece incorporates subtle cycling references and functions. Look for these items at select Nike Tech Pack dealers.
The debut of the Nike Tech Pack brought forth a new sort of innovation. Although Nike has always been grouped in a leading class of innovators, their Tech Pack combined high tech construction techniques with contemporary styling. Thus creating a line of clothing rivaled by few in the sports lifestyle department. Two new styles have released featuring the Ultra Light Windrunner and Sport Hoodie 08 each boasting laser technology in it’s construction. Available now at Sold Out.
The latest from the Nike Tech Pack camp has been revealed. Among the shoes set to release are an Air Max 1 and Safari. Each model features two different colorways. While the first releases of the Tech Pack were much more subdued and rather colorless, these upcoming packs are a bit more over the top. You’ll have to wait for 2008 before these drop.
Image: Sneaker Freaker
When the Nike Tech Pack originally debuted, it was the fusion of technology and classic and casual stylings. In some ways the hybrid Air Max 90 x 360 which released prior to the Tech Pack exemplified this relationship best. It introduced the latest and greatest in cushioning and seamless Nike Air Max technology with the old school aesthetics people have come to love from the Air Max 90. This latest Nike Air Max 90 x 360 Tech Pack follows some similar design themes as some of the previous footwear releases such as the Air Max 90, Rhyolite and Okwahn. Available now at UNDFTD.
One of Nike’s latest projects was the release of the Tech Pack. The Tech Pack embodied Nike’s mentality to continually innovate and push the boundaries. The Tech Pack featured more casual styles with the backing of their high-tech processes. All of the patchwork seen on this M65 was created seamless and allowed Nike to flex their technical prowess with their ultrasonic welding methods and taped back construction. The jacket itself also features minimal stitching. The finished product is an extremely functional 3 layer laminate jacket which has both waterproof and breathability qualities. This jacket is currently slated as only a friends and family exclusive.
Image: HYPEBEAST
