New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

New Balance Celebrates Liverpool's European Success With New Collection
Sports

New Balance Celebrates Liverpool's European Success With New Collection

Honoring six Champions League victories.

New Balance Spotlights 860 V2 Silhouette in Ewen Spencer-Shot Lookbook
Fashion

New Balance Spotlights 860 V2 Silhouette in Ewen Spencer-Shot Lookbook

Set to release in a string of technical-inspired colorways.

Aimé Leon Dore Teases New Balance 990 Collaborations (UPDATE)
Footwear

Aimé Leon Dore Teases New Balance 990 Collaborations (UPDATE)

A look at the New York-based brand’s latest work with New Balance, consisting of two footwear silhouettes and matching apparel.

New Balance Introduces Outdoor-Inspired All Terrain Collection, Featuring the 850AT and Hierro v5 Trail Shoes
Footwear 

New Balance Introduces Outdoor-Inspired All Terrain Collection, Featuring the 850AT and Hierro v5 Trail Shoes

Presented by New Balance
Two new stylish off-road silhouettes.

New Balance Drops CORDURA-Clad MS997SC in "Sport Steel/Techtonic Blue"
Footwear

New Balance Drops CORDURA-Clad MS997SC in "Sport Steel/Techtonic Blue"

Revamped with a raised midsole.

END. Brings Vibrant Hues to the New Balance 860 V2
Footwear

END. Brings Vibrant Hues to the New Balance 860 V2

The under-the-radar runner from NB’s archives is getting a moment in the collaborative spotlight.

New Balance Recruits Unmade for Customizable 111 Knit Sneaker
Footwear

New Balance Recruits Unmade for Customizable 111 Knit Sneaker

Choose from six colorways and three prints.

New Balance Revamps 801 With Monochromatic GORE-TEX Uppers
Footwear

New Balance Revamps 801 With Monochromatic GORE-TEX Uppers

Updating the trail-inspired silhouette.

New Balance Revives 860 Silhouette in Black & White Colorways
Footwear

New Balance Revives 860 Silhouette in Black & White Colorways

An update to the 1990s running silhouette.

New Balance Unveils Made in UK MTL575SO With Vibram Sole
Footwear

New Balance Unveils Made in UK MTL575SO With Vibram Sole

Multi-paneled Earth-tones.

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