Life’s A Beach is a London-based skate and surfwear brand originally founded by Jeff Theodorakis and Mark & Brian Simo, in 1984. The brand is influenced with the skate, surf and motocross worlds for its loud graphics, neon colorways and tongue-in-cheek advertising. They sponsored a variety of extreme sports athletes, thus becoming the first to tie together the different disciplines under a common theme.
We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.