Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Denny Hamlin Announces NASCAR Team With Michael Jordan and Bubba Wallace
Sports

Denny Hamlin Announces NASCAR Team With Michael Jordan and Bubba Wallace

One of the few Black-owned teams in NASCAR history.

Michael B. Jordan Partners with GOAT For Charity-Focused Custom Sneaker Raffle
Footwear

Michael B. Jordan Partners with GOAT For Charity-Focused Custom Sneaker Raffle

All proceeds will support GirlTrek, the US’s largest public health nonprofit for African-American women and girls.

"Light Smoke Grey" Washes Over the Air Jordan 1 Low
Footwear

"Light Smoke Grey" Washes Over the Air Jordan 1 Low

A clean take on the low-cut variation.

Air Jordan 4 "Lighting" Rumored to Release in August 2021
Footwear

Air Jordan 4 "Lighting" Rumored to Release in August 2021

The sneaker hasn’t been reissued since its debut in 2006.

Jordan Brand's Holiday 2020 "Modern" Collection Introduces the Spiz'ike 270 Boot
Footwear

Jordan Brand's Holiday 2020 "Modern" Collection Introduces the Spiz'ike 270 Boot

Alongside fresh takes on the Delta and Zoom ‘92.

fragment design and Jordan Brand Unveil New Visuals for Upcoming Collab
Fashion

fragment design and Jordan Brand Unveil New Visuals for Upcoming Collab

An ode to ’80s sportswear.

The Notorious B.I.G.'s Plastic Crown Sells for $600K USD at Sotheby's "Hip-Hop" Auction
Music

The Notorious B.I.G.'s Plastic Crown Sells for $600K USD at Sotheby's "Hip-Hop" Auction

Drake’s unreleased OVO x Air Jordan IV sold for $32,000 USD as well.

Union x Air Jordan 4 "Off Noir" To Release on Nike SNKRS (UPDATE)
Footwear

Union x Air Jordan 4 "Off Noir" To Release on Nike SNKRS (UPDATE)

Union’s Jordan Delta Mid and Zoom 92 collaborations are dropping again too.

fragment design and Jordan Brand Charge up This Week's Best Footwear Drops
Footwear 

fragment design and Jordan Brand Charge up This Week's Best Footwear Drops

Alongside classic Nike Dunk Highs and Air Max 1s, plus adidas YEEZYs, A-COLD-WALL* Converse and more.

Air Jordan 13 Receives Shamrock-Inspired "Lucky Green" Highlights
Footwear

Air Jordan 13 Receives Shamrock-Inspired "Lucky Green" Highlights

A refreshingly simple colorway for the court classic.

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