hype cog

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned by, and created for the legendary basketball player Michael Jordan. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

A Closer Look at the Air Jordan 4 "Pure Money" Retro
The Air Jordan 1 "Banned" Colorway Gets a Flyknit Revamp
Jordan Brand Officially Unveils the Air Jordan 5 "Fab Five"
The Air Jordan 1 Retro High OG Goes "Triple Black"
A First look at the PSNY x Air Jordan 12 “Olive”
The Air Jordan 1 Mid Goes Triple White
#hypebeastkids: Just Don Announces Air Jordan 2 "Arctic Orange" Will Be in Kids' Sizes Only
JBF Customs Brings Back His "Shadow" Air Jordan 1 Python
HYPES is a real time popularity metric informing readers of what is trending