I Love Ugly

I Love Ugly is a New Zealand streetwear label founded by Valentin Ozich, in 2008. Originally the brand was created as an art and design collective of illustrators and graphic designers. The brand further developed as a premium streetwear label, that created bold, all-over prints. I Love Ugly, also had backing of influencers such as A$AP Rocky.

Wish ATL x I Love Ugly 2015 Winter "Neighborhood" Collection
Fashion

Wish ATL x I Love Ugly 2015 Winter "Neighborhood" Collection

New Zealand meets Atlanta.

I Love Ugly "Generations" Editorial Campaign
Fashion

I Love Ugly "Generations" Editorial Campaign

A comparison of two generations’ aspirations and regrets.

I Love Ugly x JanSport 2015 Fall Collection Video
Fashion

I Love Ugly x JanSport 2015 Fall Collection Video

A reminder to explore the touches, sights and sounds of your city.

I Love Ugly 2015 Summer Lookbook by trashhand
Fashion

I Love Ugly 2015 Summer Lookbook by trashhand

I Love Ugly has the ability to stand out against a glorious cityscape.

I Love Ugly 2015 Spring/Summer Lookbook Shot by trashhand
Fashion

I Love Ugly 2015 Spring/Summer Lookbook Shot by trashhand

I Love Ugly presents part one of its two-part lookbook shot by urban photographer trashhand.


I Love Ugly 2015 April Collection
Fashion

I Love Ugly 2015 April Collection

New Zealand-based contemporary fashion label I Love Ugly returns to our viral pages to unveil

I Love Ugly 2015 March Capsule Collection
Fashion

I Love Ugly 2015 March Capsule Collection

With the warm season now in full swing, New Zealand’s I Love Ugly continues to expand its horizons

Street Etiquette x I Love Ugly 2015 Spring/Summer Editorial by Shadowlands
Fashion

Street Etiquette x I Love Ugly 2015 Spring/Summer Editorial by Shadowlands

New Zealand-based fashion label I Love Ugly joins New York creative agency Street Etiquette to

I Love Ugly 2015 Spring Lookbook
Fashion

I Love Ugly 2015 Spring Lookbook

Continuing a line of great success, New Zealand label I Love Ugly presents its Spring 2015

I Love Ugly 2015 August Editorial
Fashion

I Love Ugly 2015 August Editorial

Building off a rather successful 2014, I Love Ugly begins the new year with the above

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