The ageless craft of body art aids in paving the way for many of its modern day practitioners to expand their creative mind and explore various art forms. Although some may take to tattooing as a means to fund their struggling art career, once
establish their search for a new form of expression continues. Early on Cali-bred creative NORM found solace in the Bay Area streets tagging vacant walls with his signature style and love for urban culture. Aided through the support of the AWR/
MSK crew and a growing network of colleagues from his emerging tattoo vocation, NORM raised through the ranks of notable graffiti artists turning his eye once again to the world of fine art. With a dedicated and passionate work ethic rarely
seen, his trademark street art, precise calligraphy and analytical portrayal of the female form have been praised in galleries around the globe earning him worldwide acclaim. In his latest undertaking, NORM has entered the realm of machine artistry
crafting his own line of intricate, signature tattoo machines. Advancing our introspecting PROCESS series, the multifaceted craftsman allows us to document the evolution behind fabricating one of these renowned tools in his Los Angeles studio and
tattoo shop, Will Rise.
New York lifestyle menswear label Outlier is a rare breed — a domestic operation from top to bottom and start to finish that takes immense pride in creating timeless style and function for the modern, active man. Today, HYPEBEAST PROCESS takes you behind the curtain of Outlier’s Manhattan workshop for an exclusive glimpse at how much care and attention goes into a pair of the 3 Way Shorts — a popular short which owes much of its versatility to an intelligent construction from Schoeller Doubleweave Twill fabric. And beyond the physical construction of the garment itself, we also get a look at the actual size of the label’s operation, along with a bit of insight on what it takes to keep this proud American label innovating and running smoothly.
Handsome Coffee Roasters recently gave us a detailed tour of their headquarters in the Arts District of downtown Los Angeles. The sleek Scandinavian interior, courtesy of WoodSmithe, combines hardcore utility with minimalist design to provide accessible hospitality and uncompromising product quality to the coffee-drinking masses. The caffeine maestros kindly explained their tricked out facilities and ancient craft, expounding on the loving process to brew that perfectly blended cup of coffee. From the delivery of the beans to that Handsome coffee, here’s a clear view of how they do it–without nonfat or low-fat dairy choices, sweeteners, WiFi or tea.
It’s quite possible that you are familiar with the Quintin Co. brand without even knowing it. Founded in 2009, the Los Angeles-based headwear manufacturer has experienced rapid growth in its three year existence having firmly solidified both its own in-house brand while simultaneously playing headwear tailor and manufacturer to a wide range of the industry’s most well-respected and recognized streetwear giants. Amidst the inundation of snapback hats these days, QuintinCo. has always managed to separate itself from the pack by keeping a close focus on not only the final aesthetics of each of its products, but also paying strict attention to the details during each step within the creative progression. For our latest PROCESS feature, Quintin Co. invited our Senior Editor Luis Ruano for a visit to the factory in which the production takes place, to hand select the textiles, colors and individual elements for a special make-up custom hat. For the feature, the team mints a custom all-black-everything 6-panel snapback hat, featuring a melton wool crown, cordura visor, croc leather top panel and suede under visor, capped off by an orange plastic clasp offering just enough contrast.
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