HUF to Sell 90% Stake for $63 Million USD
Fashion

HUF to Sell 90% Stake for $63 Million USD

Japanese investors are prepping for skateboarding’s entrance into the 2020 Olympics in Tokyo.

10 Drops You Don’t Want to Miss This Week
Fashion 

10 Drops You Don’t Want to Miss This Week

Including the new Supreme x Timberland collaboration.

HUF Is Reissuing Dylan Rieder's Driver Shoe
Footwear

HUF Is Reissuing Dylan Rieder's Driver Shoe

The limited, commemorative shoe is made of Italian leather and crafted in the USA.

HUF Drops '80s BMX-Inspired "Blackout" Collection
Fashion

HUF Drops '80s BMX-Inspired "Blackout" Collection

Taking it back to the ’80s.

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule
Fashion

HUF Joins Forces With 'South Park' for a New Fall 2017 Capsule

Cartman, Kenny, Big Gay Al and others all make appearances.


HUF Shares New Threads in Holiday 2017 Lookbook
Fashion

HUF Shares New Threads in Holiday 2017 Lookbook

New fits to put under the Christmas tree.

HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule
Fashion

HUF & UNITED ARROWS Join Forces on a Military-Inspired Workwear Capsule

Modeled by Poggy and legendary skateboarder, Matt Hensley.

HUF and JBS Join Forces for a Jazz Cafe-Inspired Threads and Trinkets Capsule
Fashion

HUF and JBS Join Forces for a Jazz Cafe-Inspired Threads and Trinkets Capsule

Presenting “KHUF.”

Benny Gold and Black Scale Link up on a Collaborative L/S Shirt Design
Fashion

Benny Gold and Black Scale Link up on a Collaborative L/S Shirt Design

The HUF alumni finally join forces.

HUF Unites the Most Forward-Thinking, Significant Subcultures for Its 2017 Fall Collection
Fashion

HUF Unites the Most Forward-Thinking, Significant Subcultures for Its 2017 Fall Collection

Merging the worlds of streetwear, skateboarding, raving and more.

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