Hood By Air

Hood By Air is a New York-based streetwear label founded by Shayne Oliver. The brand is heavily influenced by iconic styles like oversized tees, bold graphics, and logos from the ‘90s. The brand became famous for its iconic logo “HBA,” which is frequently printed across clothing. HBA has garnered a cult-like following and has received praise from famous artists which include the likes of Kanye West, A$AP Rocky, Kendrick Lamar, Rihanna, and Ciara. HBA collections are sold at notable retailers around the world, including colette Paris and Opening Ceremony.

When Fashion Imitates Art: Part One
Art 

When Fashion Imitates Art: Part One

Exploring the overlaps between art and fashion, with brands like Maison Margiela, Jil Sander, Louis Vuitton and more.

Take a Look at Hood By Air's Final 2017 Spring/Summer Campaign
Fashion

Take a Look at Hood By Air's Final 2017 Spring/Summer Campaign

The hiatus draws ever closer.

A Look Back at 10 of Hood By Air's Most Provocative Designs
Fashion 

A Look Back at 10 of Hood By Air's Most Provocative Designs

From the PornHub shirts to the plexiglass neck chokers.

Shayne Oliver's Hood By Air Announces Official Hiatus
Fashion

Shayne Oliver's Hood By Air Announces Official Hiatus

Oliver heads to Helmut Lang, while Leila Weinraub focuses on her film career.

Hood By Air's Shayne Oliver Joins Helmut Lang
Fashion

Hood By Air's Shayne Oliver Joins Helmut Lang

Some closure to HBA’s rumored demise.


Hood By Air Has Unexpectedly Cancelled Its Paris Fashion Week Show
Fashion

Hood By Air Has Unexpectedly Cancelled Its Paris Fashion Week Show

“We will get back to you shortly regarding the collection.”

Hood By Air Is Having a Huge Sample Sale
Fashion

Hood By Air Is Having a Huge Sample Sale

Don’t miss out.

Behind the Scenes of Hood By Air's Art Basel MoMA PS1 2016 Presentation
Fashion

Behind the Scenes of Hood By Air's Art Basel MoMA PS1 2016 Presentation

Exactly what you would expect from the sexually evocative brand.

Hood By Air & Photographer Pieter Hugo Unveil a New Collaborative Collection
Fashion

Hood By Air & Photographer Pieter Hugo Unveil a New Collaborative Collection

A continuation of the previously released PH & HBA photo book.

10 Unconventional Ideas That Challenge Lookbooks
Fashion 

10 Unconventional Ideas That Challenge Lookbooks

From Pornhub releases, to Google Street View, there are no rules.

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