Hood By Air

Hood By Air is a New York-based streetwear label founded by Shayne Oliver. The brand is heavily influenced by iconic styles like oversized tees, bold graphics, and logos from the ‘90s. The brand became famous for its iconic logo “HBA,” which is frequently printed across clothing. HBA has garnered a cult-like following and has received praise from famous artists which include the likes of Kanye West, A$AP Rocky, Kendrick Lamar, Rihanna, and Ciara. HBA collections are sold at notable retailers around the world, including colette Paris and Opening Ceremony.

A First Look at Hood By Air's T-Shirt Drop
Fashion

A First Look at Hood By Air's T-Shirt Drop

The first release since the relaunch of Shayne Oliver’s brand.

Hood By Air Plans to Turn the Fashion System Upside Down
Fashion

Hood By Air Plans to Turn the Fashion System Upside Down

The brand has outlined its vision for a new model of fashion production.

Shayne Oliver Discuss Plans for Hood By Air's Return
Fashion

Shayne Oliver Discuss Plans for Hood By Air's Return

Three years after the label went on hiatus.

How the Harness Went From BDSM to Streetwear
Fashion 

How the Harness Went From BDSM to Streetwear

From fetish subculture to the runways of Louis Vuitton and Hood By Air.

Kanye West Interviews Shayne Oliver About Hood by Air Relaunch
Fashion

Kanye West Interviews Shayne Oliver About Hood by Air Relaunch

HBA is back.


Here Is Some of the Best Street Style Finds From Round Two of Prague Fashion Week
Fashion 

Here Is Some of the Best Street Style Finds From Round Two of Prague Fashion Week

Statement outerwear, chunky trainers & on-trend accessories.

HIDDEN HYPEBEASTS: Ashima Shiraishi Chalks up the Wins
Sports

HIDDEN HYPEBEASTS: Ashima Shiraishi Chalks up the Wins

One of the world’s leading rock climbers isn’t afraid to rock heat, on and off the rocks.

Shayne Oliver Talks Collaboration and Community With Hans-Ulrich Obrist
Fashion

Shayne Oliver Talks Collaboration and Community With Hans-Ulrich Obrist

“I had been screaming that I wanted to work with Helmut Lang for so long, and everyone was turning a deaf ear on me.”

Arca & Shayne Oliver Return as Wench With Two New Music Videos
Music

Arca & Shayne Oliver Return as Wench With Two New Music Videos

A follow-up to last year’s “Sick.”

Helmut Lang Is Here to Make New York Fashion Great Again
Fashion 

Helmut Lang Is Here to Make New York Fashion Great Again

Can NYFW be saved? Shayne Oliver thinks so.

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